Growth Marketing Lead
Senior Growth Marketing role at Nace AI. Palo Alto · full-time · no salary stated · we estimate $170,000–$180,000.
Nace AI has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead paid acquisition across search, LinkedIn, Meta, Twitter/X, and newsletter sponsorships
- Set up attribution with Engineering and use unit economics to guide budgets and experiments
- Grow organic acquisition through SEO, content, communities, newsletters, and industry publications
- Build email, lifecycle, segmentation, and product-led growth programs for finance and audit users
- Manage a small growth and creative team alongside founders and product leaders
What you bring
- At least six years in performance marketing, including B2B or prosumer SaaS growth from zero to more than ten million dollars in ARR
- Experience leading high-performing teams or agencies and drawing strong work from creative and technical specialists
- Hands-on ownership of paid, organic, and lifecycle channels, with stage- and data-based prioritization
- Strong SQL and data visualization skills, with the ability to create your own reporting
- Working knowledge of AI and practical use of LLMs for copy, sentiment analysis, or workflow automation
Who this fits
You’ll suit a hands-on builder who can establish the marketing function from the ground up while leading a small team. The role is based onsite in Palo Alto and calls for close work with the founders, Engineering, and Product. You should be comfortable with the pace and collaboration of a physical office.
From the employer
The Mission
At Nace AI, we are building the cognitive infrastructure for the modern professional. Our platform empowers professional knowledge workers like auditors and accountants to get 1000 hours of productivity back.
Backed by General Catalyst and Intel, we have the capital, the pedigree, and the technical edge to define the future of work. We’ve found our early "true believers," and now we are looking for a Performance Marketing Team Lead to scale our reach to millions of professionals globally.
The Role
As our first dedicated marketing hire, you will own the full growth surface — from paid acquisition to organic channels, lifecycle, and product-led growth. You’ll bridge high-level strategy and tactical execution, building a world-class acquisition engine that targets high-value professionals and ensures Nace AI becomes the default tool in their workflow.
This is a rare opportunity to build from zero, with direct access to founders, a strong technical team, and the resources to move fast.
What You’ll Do:
Paid & Performance Marketing:
Own strategy and execution across Search, Paid Social (LinkedIn/Meta), Twitter/X, and newsletter sponsorships
Manage substantial budgets with a relentless focus on unit economics — optimizing for LTV:CAC and payback periods
Partner with Engineering to build perfect attribution and a data-forward culture where every experiment is measured
Organic Growth & SEO:
Own SEO strategy and content distribution to drive sustainable organic acquisition
Build a content engine that positions Nace AI as the go-to resource for finance and audit professionals
Identify and develop high-intent channels like communities, newsletters, and industry publications
Lifecycle & Retention
Build and optimize email and lifecycle flows to convert, onboard, and retain users
Develop segmentation and personalization strategies tailored to finance and audit personas
Product-Led Growth:
Experiment with PLG motions including free trials, freemium, and in-product referral loops
Collaborate with Product to surface growth opportunities within the product experience
Brand & Team
Lead a small team of growth marketers and creative specialists to produce content that doesn’t look like ads, but like essential tools for knowledge workers
Work side-by-side with our founders and product teams in our Palo Alto office to tighten the feedback loop between acquisition and product
Who You Are
The Operator: 6+ years in Performance Marketing, with a proven track record of scaling B2B or "Prosumer" SaaS products from $0 to $10M+ ARR.
The Leader: You have experience managing high-performing teams or agencies and know how to get the best work out of creative and technical talent.
The Generalist: You’ve owned multiple growth levers — paid, organic, lifecycle — and know how to prioritize across them based on stage and data
Analytical Rigor: You are dangerous with SQL and data visualization tools; you don't wait for reports, you build them.
AI-Native: You understand the AI landscape and are already using LLMs to optimize copy, analyze sentiment, or automate workflows.
Palo Alto Based: You value the "war room" energy of a physical office and are committed to being on-site with the team.
Why Nace AI?
Pedigree: Work with a team from top-tier institutions and companies, backed by the best VCs in the world.
Impact: You are joining early enough to shape the culture and the growth roadmap of a company aiming to be the "OS" for professional knowledge.
Competitive Package: Silicon Valley-standard salary, significant equity, and premium benefits.
Not this one either?
Claude or ChatGPT reads the other 26,734 for you.
Get better matches →