Principal Product Marketing Manager, Strategy & Positioning

Picus picussecurity.com Open · verified Sep 16, 2026

Remote US Full-time Senior Product Marketing

Senior Product Marketing role at Picus. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape Picus company, portfolio, and product positioning with the CTO and cross-functional leaders
You'll track cybersecurity markets, analysts, customer needs, new categories, and competitors to uncover strategic openings
You'll create differentiated messaging, value propositions, category stories, and proof points across the product portfolio
You'll turn product innovation and research into credible stories for customers, analysts, partners, and industry voices
You'll refresh the narrative each quarter and arm go-to-market teams with playbooks, presentations, and competitive guidance

What you bring

At least five years in product marketing or a comparable role within B2B enterprise software, including substantial cybersecurity work
A record of establishing and updating positioning as markets change quickly
Strong knowledge of cybersecurity buyers, market categories, analysts, and competitive forces
The ability to combine customer, analyst, competitive, and technical inputs into clear strategic recommendations
Exceptional English writing, speaking, storytelling, and presentation skills, including work for executive audiences

Who this fits

You'll suit a hands-on senior individual contributor role where you research, form clear opinions, write strong first drafts, and improve them through feedback. You should be comfortable working independently while collaborating with and constructively challenging leaders across Product, Research, Sales, and Marketing. The role is remote within the United States and includes interaction with customers around the world. Conditional offers require reference and identity checks under applicable local laws.

From the employer

Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on! About Picus Picus Security, the leading exposure validation company, proves what attackers can exploit and what your defenses stop, then closes real gaps with ready-to-deploy fixes and revalidates to confirm at the machine speed that today’s AI threats demand. The Picus Platform spans Picus Autonomous Penetration Testing, Picus Breach and Attack Simulation, and Picus Exposure Validation, unified by Picus Swarm, a swarm of AI agents that runs the whole validation loop continuously with human oversight. With 75+ integrations, it reaches across on-prem, hybrid cloud, and endpoint environments.

Trusted by many Fortune 500 enterprises, Picus was named a 2025 Gartner Peer Insights Customers’ Choice for Adversarial Exposure Validation and is recognized as an Innovation Leader in the Frost Radar for Automated Security Validation.
About The Role If you're someone who takes initiative, forms your own point of view, and does your best work in a fast-moving environment, this is an opportunity to join a company that has consistently introduced new approaches to the market. We are looking for someone to take what Picus Labs and the product teams build and make it understandable and adoptable: translating research into language the field understands, and developing the mental models organizations need to evaluate and adopt new approaches.
Positioning at Picus is a team effort. You'll work closely with the CTO, the Product Marketing team, and cross-functional leaders; bringing your own well-formed point of view to the table, challenging assumptions constructively, and contributing to decisions rather than making them alone. Within that shared effort, you'll take ownership of specific deliverables end to end, from research and a strong first draft to the refined narrative the field actually uses and be accountable for their quality and impact.
This is a hands-on individual contributor role, with messaging, narratives, and executive-level presentations refreshed each quarter. It suits a strong communicator who enjoys the craft itself: doing the research, forming an opinion, writing well, and iterating quickly on feedback.

What You'll Do

Partner closely with the CTO and cross-functional leaders to continuously evolve Picus’ company, portfolio, and product positioning as the market and product strategy change
Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives to identify market shifts, differentiation opportunities, and strategic white space
Develop clear and differentiated messaging frameworks, value propositions, category narratives, and proof points for Picus and its evolving product portfolio
Translate complex product innovation and Picus Labs research into compelling, evidence-backed stories that resonate with customers, prospects, analysts, partners, and industry influencers
Lead the quarterly refresh of Picus’ corporate and portfolio narrative, including executive-level presentations for customers, the field, analysts, and major industry events
Shape Picus’ thought-leadership agenda and collaborate with internal experts to develop distinctive points of view, research reports, whitepapers, and executive or event narratives
Equip Sales and other go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives that help them communicate Picus’ value consistently and confidently
Validate and refine messaging through feedback from customers, prospects, analysts, and field teams, ensuring Picus’ positioning remains relevant, credible, and differentiated

What You Have

5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity
A proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets
Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics; experience in exposure management or security validation is a strong advantage
The ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations
Exceptional written and verbal communication skills in English, with the ability to simplify complex technical concepts without losing credibility or substance
Excellent storytelling and presentation skills, including experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events
Strong executive presence and the ability to collaborate with—and constructively challenge—leaders across Product, Research, Sales, and Marketing
A hands-on, high-ownership working style, with the ability to move independently from research and strategy to a strong first draft, then iterate quickly based on feedback

Working at Picus Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels. Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth. Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world. Be part of a global remote team who is taking on Exposure Validation and a growing market segment. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, sex, race, color, national origin, religious belief, gender or gender reassignment, sexual orientation, marriage or civil partnership, pregnancy and maternity, disability, protected veteran status, or any other characteristic protected by International law. Upon conditional offer of employment, candidates are required to complete reference and identity checks in line with local labor laws and as per the Company’s employment policy.