Creative Designer

Picnic Open · verified Aug 22, 2026

Amsterdam Mid-level Creative

Mid-level Creative role at Picnic. Amsterdam.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn campaign briefs into concepts and finished visuals that engage current and prospective customers
Create and refresh email, social, online advertising, and in-app campaign assets
Keep Picnic’s visual expression consistent across channels while helping evolve it
Use user testing or online A/B tests to assess and improve design decisions
Study retail trends and competitors, sharing useful findings with international teams

What you bring

A relevant degree in graphic, visual, or communication design
Two to five years of visual design experience, ideally in commercial or agency work
An online portfolio showing strong detail, creativity, and visual judgment
Advanced ability with Adobe Suite, including Photoshop and Illustrator, plus Figma
A proactive, hands-on approach, strong English, and comfort learning in a fast-moving setting

Who this fits

You’ll suit a mid-level visual designer who enjoys campaign work, brand systems, and collaboration with business, design, and analytics partners. The role is based in Amsterdam and involves working with colleagues across the Netherlands, Germany, and France. It is focused on visual communication rather than UX/UI design. Illustration and animation experience can help, but neither is required.

From the employer

At Picnic, the customer engagement and loyalty within the domain in online groceries is unprecedented. This gives us unique opportunities to shape meaningful communications and build lasting relationships with our customers. The Consumer team is responsible for doing just that: telling Picnic's story and for building meaningful relationships with Picnic's customers.

As a Creative Designer, you will join a team of designers, analysts, communication coordinators, store managers and copywriters from the start of a communication initiative until we reach our customers' doors. Our goal is to design the most engaging campaigns that directly speak to (potential) customers & and ensure all our assets across multiple channels are in line with our brand. You will think along with the design briefs, develop campaign visuals and help shaping Picnic’s visual identity. Each project, we aim to learn more about our customers and become better at shaping our communications to their needs.

Note: this is not a UX/UI design job.

Tricks of the trade

Build engaging campaigns: Collaborate with business stakeholders to build campaigns that engage our existing/future customers. From original concept to final asset creation
Weekly visual design work: Create and update email campaigns, social media assets, online ads and campaign visuals for our app
Champion Picnic's visual identity: Ensure brand consistency across multiple channels and help shape the future of our visual identity
Develop a design analytical approach: Adopt an overall analytical approach to design by testing and validating your designs either through user test or A/B testing online
Cross-team & cross-country collaborations: Work and learn from experienced designers, analysts and business stakeholders internationally (the Netherlands, Germany & France)
Trend research & knowledge sharing: Research retail trends and conduct competitor reviews to keep the team up to date

Your superpowers

Degree in a relevant graphical/visual/communication design field
2-5 years of working experience in visual design, preferably in a commercial and/or agency environment
Solid online portfolio showing a keen eye for detail paired with lots of creative flair
Expert with Adobe Suite (Photoshop and Illustrator) and Figma
Self-starter with a “roll up your sleeves” attitude
Eager to learn in a fast-paced environment
Affinity for illustration and experience with animation are a plus but not a must
English skills on point

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.