Senior Consumer Marketing Manager Shaving
At a glance
Senior General Marketing role at Philips. Shenzhen · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead low-end shaving innovations from proposition design through launch and milestone delivery
- Coordinate R&D, Design, Finance, Supply Chain, Commercial and Regional partners around launch decisions
- Turn consumer journey findings into propositions, communications and plans that address consumer needs
- Guide global-to-local launches with markets, improving readiness, local fit and channel execution
- Build business cases and use consumer, market and commercial data to improve launches and ongoing performance
What you bring
- At least seven years in consumer marketing, category management, innovation, product development or related commercial work
- Hands-on experience defining value propositions and taking new products to market with cross-functional teams
- Practical experience activating marketing campaigns and converting consumer motivations into usable insights
- A record of owning full profit-and-loss responsibility for a business unit or product portfolio
Who this fits
This suits a senior consumer marketer who can connect product innovation, activation, analytics and commercial decisions. You’ll need to influence varied internal groups, suppliers and agency partners while making decisions under pressure. The role is based in Shenzhen and requires office-based teams to work in person at least four days per week.
From the employer
Job Title
Senior Consumer Marketing Manager ShavingJob Description
You are responsible for
- Leading the execution of Low-End innovation projects from proposition development through launch, ensuring alignment across innovation, communication, market readiness and commercialization activities.
- Acting as the primary marketing integrator across R&D, Design, Finance, Supply Chain, Commercial and Regional teams, driving cross-functional alignment, decision-making and delivery of key milestones.
- Translating Consumer Experience Journey insights into compelling propositions, communication strategies and launch plans that meet consumer needs and business objectives.
- Supporting the development and implementation of the Low-End innovation and communication roadmap, ensuring consistency with category strategy and brand positioning.
- Leading global-to-local launch planning, partnering with markets to drive market readiness, local relevance and excellence in execution across channels.
- Building the business case and follow through its realization, optimizing launch and base-business performance through consumer, market and commercial insights, translating learnings into actionable recommendations.
- Support pricing, portfolio and commercialization decisions through consumer, competitive and market analysis.
- Partner with Sales and Shopper Marketing teams to ensure successful execution across retail and e-commerce environments.
You are a part of
A progressive and energetic team that contributes directly to the growth of the business. You have a direct reporting line to the Consumer Marketing Director Youth & Compact Shaving, based in Shenzhen, and are part of the broader Global Shaving team. You will collaborate with many other functions including R&D, Design, Finance, Supply Chain, Commercial and Regional teams.
To succeed in this role, you should possess the below experience, professional competencies and foundational soft‑skills:
Experience
- You have 7+ years of experience in Consumer Marketing, Category Management, Innovation, Product Development, Business Development or related commercial functions.
- Hands‑on end‑to‑end product innovation experience: including value proposition definition, and leading cross‑functional teams to bring new innovations to market.
- Solid practical exposure to marketing activation campaigns, with sharp capability to decode consumer motivations and derive actionable consumer insights.
- Proven experience managing full P&L accountability for business unit / product portfolio.
Hard Professional Competencies
- Product Management: You have proven experience leading product development programs and successfully bringing innovations to market.
- Requirement Analysis & Documentation: Capability to translate consumer insights & market requirements into clear value propositions for product & go‑to‑market strategy.
- Product Data Analytics: Strong analytical mindset, capable to leverage business & market data to inform critical business decisions.
- Prioritization & Roadmapping: Excellent planning skill, able to balance and prioritize short‑term deliverables alongside long‑term strategic priorities.
- Product Lifecycle Management: End‑to‑end view over product & marketing lifecycle from innovation conception to market launch & business operation.
Soft Foundational Competencies
- Strategic & Commercial Thinking: Driven, solution‑oriented profile with agile, effective decision‑making capability under business pressure.
- Execution & Risk Management: Robust stress tolerance; strong execution capability with risk awareness when delivering against business targets.
- Cross‑functional Stakeholder Communication & Influence: Persuasive, outgoing interpersonal style; proven ability to collaborate, align and influence diverse stakeholders, internal teams, suppliers and external agency partners.
- Logical & Critical Thinking: Fact‑based reasoning to solve complex marketing & business challenges.
- Adaptability & Emotional Intelligence: Thrive in fast‑changing business environment.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.
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