Marketing Manager
At a glance
Mid-level General Marketing role at Philips. Shanghai · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set go-to-market plans for assigned product portfolios, linking business goals with customer needs and market opportunities
- Lead new product introductions and launches with regional, commercial, and global partners
- Build annual marketing and business plans from market analysis, competitor intelligence, and consumer insights
- Shape value propositions, portfolio positioning, and omni-channel customer and shopper experiences
- Adapt global marketing assets with sales and cross-functional teams to improve commercial results
What you bring
- At least seven years in marketing, category management, or commercial marketing within a multinational or fast-moving organization
- A track record of product launches and integrated marketing campaign execution
- A bachelor’s degree in marketing, business administration, or a related discipline
- Strength in strategic thinking, market analysis, competitive intelligence, business planning, and stakeholder management
Who this fits
You’ll suit a self-directed marketing manager who can turn consumer insights into practical strategies and commercial outcomes. The role calls for independent work under broad guidance, strong project management, and cross-functional collaboration. For office-based teams, you’ll work in person at least four days each week, with Fridays available for working from home.
From the employer
Job Title
Marketing ManagerJob Description
Job Title
Marketing Manager - Commercial
Responsible for driving portfolio growth, go-to-market excellence, and customer-centric marketing strategies across assigned product, solution, and service portfolios.
Your role
• Drive the go-to-market strategy and execution for assigned product portfolios, ensuring alignment with business objectives, customer needs, and market opportunities.
• Lead new product introductions and launches, collaborating closely with regional, commercial, and global teams to ensure successful execution and on-time delivery.
• Develop annual marketing and business plans through market analysis, competitive intelligence, and consumer insights, translating strategy into impactful portfolio and growth initiatives.
• Create compelling value propositions, optimize portfolio positioning, and design omni-channel customer and shopper experiences that enhance engagement and accelerate business performance.
• Partner with sales, regional marketing, global business units, and cross-functional stakeholders to localize global assets, improve marketing effectiveness, and drive commercial success.
You're the right fit if:
1. Experience
- 7+ years of experience in marketing, category management, or commercial marketing within a multinational or fast-paced organization.
- Proven track record of managing product launches and executing integrated marketing campaigns.
2. Skills
- Strong strategic thinking, market analysis, competitive intelligence, and business planning capabilities.
- Experience with omni-channel(E-commerce) marketing, customer journey development, and portfolio positioning.
- Excellent stakeholder management and cross-functional collaboration skills.
3. Education
- Bachelor's Degree in Marketing, Business Administration, or a related field; advanced degree preferred.
4. Anything else
- Self-driven with strong project management skills and ability to work independently under broad guidance.
- Demonstrated ability to translate consumer insights into actionable marketing strategies and commercial results.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. (Work From Home Every Friday)
About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.
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