Marketing Director, Male Grooming
At a glance
Leadership Marketing Leadership role at Philips. Shanghai · full-time.
Pay not stated Marketing Director salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set regional marketing direction from consumer and customer insights, then turn it into aligned local plans
- Coordinate launches and marketing cadence with RBUs so strategy and execution move together
- Lead CMI, CRM, media, and social specialists through integrated planning with cross-functional teams
- Improve campaign returns by reading performance data, applying MMM, and refining media plans
- Manage agencies, promotional planning, creative adaptation, and brand standards across channels
What you bring
- At least ten years across brand, digital, ecommerce, research, B2B, B2C, B2G, launches, or campaign management
- Experience with FMCG, beauty, or consumer durable brands plus relevant market and distribution knowledge
- Strong presentation, negotiation, strategic planning, problem-solving, and cross-team leadership skills
- A track record of building and managing a sizable team of domain specialists
Who this fits
You’ll suit a senior marketing leader who can represent Philips externally, guide specialists, and work with regional business leaders and partners. The role is based in Shanghai, with office-based teams working in person at least four days per week. It calls for consumer-focused planning, media effectiveness, agency oversight, and coordinated channel execution.
From the employer
Job Title
Marketing Director, Male GroomingJob Description
Your role:
- Responsible for guiding the development and implementation of marketing strategies and plans based on strong consumer/ customers/ people insights, enhancing our brand preference and driving consumer centric culture.
- Puts consumer and customer at the center, via thorough understanding of local/Regional needs and insights at customer and consumer level to impact Regional plans.
- Partner with RBUs, develops and reviews the activation of the (Regional) Marketing Plan and integrates marketing cadence and launch / NPI process across the region and ensures strategy and execution are synchronized.
- Lead a group of experts in CMI, CRM, Medial, Social to works closely with cross-functional teams to offer strategic inputs throughout the integrated planning cycle, ensuring that long-term planning is comprehensive and aligns with business goals.
- Evaluates the effectiveness of marketing campaigns by analyzing performance data, and use insights gained to adjust and improve strategies continually, ensuring that campaigns are optimized for better results and aligned with evolving business objectives.
- Drives media planning and effectiveness via continuous ROI improvement via MMM application, steering media briefings and delivering media plans (together with local digital managers on zone level where applicable) including Joint Business Planning with relevant partners.
- Owns external agency relationship (media, localization, creative where applicable, PR, etc.) including reviewing the roster, setting SOW and C'SAT/KPI setting and auditing results and compliance in cooperation with procurement.
- Collaborates closely with (Regional) Business leaders to develop effective channel strategies to drive market growth, and facilitates shopper excellence by orchestrating promotional planning and toolkit requirements for top customers.
- Optimizes creative content adaptation by channel based on performance, and complements with local content and activation where needed, whilst adhering to Brand and sub-Brand standards.
- Lead Healthy living lab to enhance the consumer experience and strengthen our brand.
- Is externally focused and drives a continuous benchmark in line with market, competition, consumer and customer trends.
- Plans and ensures alignment across Region for A&P planning, effectiveness and efficiency both working and non-working.
You're the right fit if:
Minimum 10+ years of experience in areas such as Brand Marketing, Digital Marketing, E-commerce, Marketing Research, B2B, B2C, or B2G Marketing, New Product Launches, Campaign Management or equivalent.
Leading FMCG/Beauty/Consumer Durable brand experience;
Relevant industry/market/distribution know-how.
Strong communicator - good presentation skills & negotiations skills.
Ability to represent Philips externally as brand ambassador
Good strategic thinking/business planning
Able to build and manage a sizable team with domain experts
Continuous Improvement / Problem solving capability
Strong leadership and cross team cooperation capability.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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