Senior Category & Brand Growth Manager
At a glance
Senior Growth Marketing role at P&G. KYIV GENERAL OFFICE · full-time.
Pay not stated Growth Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build the Ukraine category’s annual plan, connecting brand, consumer and commercial priorities
- Turn Ukrainian consumer, channel and customer insights into practical category decisions
- Lead efforts to grow net sales and brand share across relevant channels
- Set communication priorities and shape the Ukraine media plan with brand and media teams
- Work with sales on customer plans, store execution standards and trade budget allocation
What you bring
- You have worked in sales, key account management, category management or trade marketing
- You have experience understanding consumers and developing brand plans
- You bring experience in a multinational setting and cross-functional project work
- You are fluent in written and spoken English and Ukrainian
Who this fits
This senior role suits someone who can combine category and brand planning with commercial leadership and customer negotiations. It is based at the Kyiv general office, with a hybrid arrangement that includes collaboration days there. The role starts with a six-month contract, followed by permanent employment.
From the employer
Job Location
KYIV GENERAL OFFICEJob Description
Join P&G’s Sales Operations & Market Strategy Team as Senior Category & Brand Growth Manager
P&G is seeking a passionate and driven Senior Category & Brand Growth Manager to lead one of our top categories in Ukraine. This critical role acts as the local business leader for their assigned category, driving both commercial excellence and brand growth. You will be the definitive expert on Ukrainian consumers and customer channels, developing and executing winning strategies that deliver significant sales growth, market share expansion, and shape broader Central Europe business plans.
Key Job Responsibilities:
- Lead Local Category Strategy: Develop and execute comprehensive annual business plans for the assigned category, integrating brand, consumer, and commercial strategies specific to the Ukrainian market.
- Become Market Expert: Be the go-to authority on consumer insights, channel dynamics, and customer needs in Ukraine, translating this knowledge into actionable strategies.
- Drive Sales & Market Share Growth: Champion and lead initiatives specifically designed to boost net sales and expand brand market share across all relevant channels.
- Strategic Communication & Media Management: Define communication priorities and actively shape the UA media plan in partnership with brand and media teams, ensuring effective reach and message delivery.
- Elevate In-Store Execution: Define and implement "must-have" display and merchandising excellence standards to improve shelf impact and enhance the shopper experience.
- Lead Enhanced Business Planning (EBP): Drive the EBP cycle, partnering closely with sales teams to develop joint business plans with key customers and ensure flawless in-market execution.
- Implement Trade Budgets: manage and optimize spend across Distribution, Shelving, Displays, and Promotions.
- Influence Regional Strategy: Leverage local insights and performance to actively influence and contribute to broader Central Europe business strategies and category plans.
Why You’ll Love Working Here
- Competitive Compensation & Benefits: Private healthcare, life insurance, lunch subsidy, company car, 6-month contract followed by permanent employment
- Career Progression: Regular salary reviews and promotion opportunities based on your performance.
- Continuous Development: On-the-job training, one-on-one mentoring, and immersive classroom programs.
- Hybrid Flexibility: Balance remote work with collaboration days at our Kyiv office.
Job Qualifications
Who You Are
- Proven Sales Leader: previous experience in Sales, Key Account Management, Category Management, or Trade Marketing.
- Confident Brand Builder: previous experience in consumer understanding and brand plan development,
- Analytical Problem solver: strong data-driven approach with the ability to turn insights into actionable plans.
- Global Mindset: experience collaborating in a multinational environment, handling cross-functional projects.
- Skilled Negotiator: expert in consultative selling, building partnerships, and closing deals.
- Strategic Planner: able to design and implement multi-layered plans while anticipating and mitigating risks.
- Resilient Closer: confident in handling objections and driving agreements to completion.
- Language Proficiency: fluent in English and Ukrainian (written and verbal).
P&G is committed to fair pay, transparent compensation principles, and a diverse and inclusive workplace. The stated salary range applies to this role and is established using objective criteria, such as job scope, level, and relevant market benchmarks. The final offer within this range will be determined based on the candidate’s experience, skills, and qualifications.
At P&G, salaries are based on a comprehensive evaluation process including relevant experience and qualifications credited within our salary ranges. Total rewards may include base salary, variable compensation (where applicable), and benefits. As part of our commitment to provide a superior employee experience, we offer a comprehensive and competitive Total Rewards package that contributes to employees feeling Valued and Rewarded.
Compensation is reviewed regularly and may evolve based on performance, impact, role scope, and market range changes, in line with company policy and local regulations, with future earning potential extending beyond the posted range depending on impact.
*Subject to applicable taxes
Please apply by submitting your CV in English!
Get to know us better here: https://www.pgcareers.com/
At P&G #weseeequal
We are an equal opportunity employer and value diversity at our company.
At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.
Job Schedule
Full timeJob Number
R000150848Job Segmentation
Experienced ProfessionalsStarting Pay / Salary Range
118,300.00 - 183,600.00 / month
Growth Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Growth Marketing
Find me workBy the team behind growthroles.