Demand Generation Lead
Perplexity Open · verified Jul 30, 2026 Senior Demand Generation role at Perplexity. San Francisco · full-time · $200,000–$215,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the full demand gen strategy for enterprise and business products
- Build an AI-native demand engine with programmatic outbound and personalized sequences
- Run experiments across paid, organic, ABM, events, and partnership channels
- Shape segmentation for buyers like IT leaders, execs, developers, and AI decision-makers
- Work with product marketing, sales, and rev ops to sharpen the funnel
What you bring
- 5+ years scaling multiple growth channels at a fast-moving startup
- Track record of driving revenue growth
- Skill building homegrown AI-driven outbound and rapid experimentation systems
- Data rigor with SQL, attribution, and BI tools such as Looker, Omni, Hex, Tableau
- Ability to operate independently in ambiguous early-stage environments
Who this fits
This suits a builder who automates aggressively and treats campaigns as experiments rather than buying prebuilt solutions. You'll thrive if you work autonomously with urgency in undefined, fast-paced settings. Based in San Francisco with a hybrid schedule. Pay ranges from 200000 to 215000 USD per year.
From the employer
Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.
If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.
RESPONSIBILITES
Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.
WHAT WE’RE LOOKING FOR:
5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.