Prestige Trade Marketing Manager

Pernod Ricard Open · verified Sep 11, 2026

Ho Chi Minh Full-time Manager Trade Marketing

Mid-level Trade Marketing role at Pernod Ricard. Ho Chi Minh · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Prestige ecosystem plans covering portfolio, pricing and promotion, then coordinate execution across functions and monthly progress reviews
Build channel plans and use audience insights to activate brands, create outlet demand, and support sales and awareness
Shape visual and POSM standards, assign visibility budgets, and launch seasonal promotions across brands, channels and regions
Track market conditions, distribution, customer trends and field insights to keep offers aligned with market needs
Develop the team, raise individual performance, and prepare members for more challenging projects and roles

What you bring

A bachelor’s degree in marketing, business management or an equivalent field
At least eight years in trade marketing or sales at a comparable level
Multinational FMCG or related-industry experience, with luxury-sector exposure preferred
Fluent English, computer literacy, and strong communication, presentation, analytical and problem-solving ability
Knowledge of alcoholic-business sales and trade marketing, consumer behavior, customer and category management, and the on-trade universe

Who this fits

You’ll suit a proactive, results-focused trade marketer who enjoys teamwork, social interaction, cross-functional planning and developing people. You’ll work full time in Ho Chi Minh, Vietnam, with responsibility for channel strategy, outlet activation and team performance.

From the employer

KEY ACCOUNTABILITIES

1. Strategic Planning & Projects:

Defining the Prestige Ecosystem strategy and ensuring the building blocks are in place – including portfolio, pricing & promotion

Work with Sales & PCM to develop strong plans for growing the VIC business through CP

Drive the execution of strategy across all functions & lead the cross-functional team to track the progress and share with key stakeholders in monthly tracking meetings

Identify opportunities in portfolio & channels to develop the Prestige business & work with cross-functional teams to develop new opportunities.

2. Channel & Demand Creation Activation:

Be the driving force for the development, articulation and management of a comprehensive channel strategy that gets buy in from all key stakeholders.
Based on the channel strategy, commercial planning, and assigned budget, leverage brand target audience/ channel insights to amplify brand message to ensure excellence on the Brand activation and Category demand creation at outlet level (promotion activities in commercial calendar grid for partners/ customers) with the purpose of driving sales and brand awareness.

3. Animation & Visibility:

Lead strategy development of visual & POSM guidelines; allocate visibility budget by brands, channels and regions; develop seasonal schemes and promotion activities/ activations, be perceived as a legitimate “adviser” by the trade to engage outlets with consumers and provide added value to customers through PR business solutions, in order to develop consumption of loyal target consumers and ensure attraction of new consumers.
Develop & ensure implementation of Perfect Outlet Guideline

4. Business Information & Intelligence:

Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.

5. Reporting line and people development

Lead by example and drive the individual development of each of channel team member to raise their level of performance and ready them for more elevated and challenging projects and roles.

JOB REQUIREMENTS

Education & Experience

Bachelor in Marketing, Business Management or equivalent
At least 8 years in Trade Marketing and/or Sales at the equivalent position
Experience working in a multinational company within FMCG or related industries (e.g., Alcohol, Wines & Spirits, F&B); experience in the luxury sector is preferable

Functional & Leadership Competencies

Fluency in English, computer literacy
Clear understanding of the concept of Sales and Trade MKT in alcoholic business or related field
Excellent and effective communication, presentation, problem solving, interpersonal and analytical skills
Can-do, Result-oriented, proactive mindset
Love to socialize, teamwork
Business Understanding
Comprehensive understanding of consumer behavior, customer and category management
Comprehensive understanding of the on-trade universe

Job Posting End Date:

Target Hire Date:

2026-10-30

Target End Date:

2026-10-31