Brand manager

Pernod Ricard pernod-ricard.com Open · verified Sep 21, 2026

Tokyo Full-time Manager Brand Marketing

At a glance

Mid-level Brand Marketing role at Pernod Ricard. Tokyo · full-time.

Pay not stated Brand Manager salary

RoleBrand Marketing

SeniorityManager

LocationTokyo

EmploymentFull-time

PostedJul 10, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build rolling brand plans for six whisky, champagne, cognac, and wine brands, then deliver them with cross-functional teams
Lead product launches from business-case development through SKU registration, trade announcements, sales materials, and back-label work
Create activation across on-trade, off-trade, ecommerce, mentoring, trade events, influencers, and media
Review sales, market share, pricing, activation returns, and spending to adjust plans and control budgets
Align Japan plans with brand companies and secure commercial and trade marketing support for rollout

What you bring

A four-year university degree or higher is required
At least four years of marketing experience with demonstrated brand-building results
Native-level Japanese plus excellent spoken, written, and reading English for daily international work and presentations

Who this fits

You’ll suit a brand marketer who can combine strategic planning, commercial analysis, creative activation, and hands-on launch execution across multiple premium categories. The role is based in Tokyo and works daily with international stakeholders, with two reporting lines across blended Scotch and champagne.

From the employer

COMPANY BACKGROUND
• Worldwide #2 in the Premium Spirit & Wine Industry, Pernod Ricard has a wide portfolio of premium brands, across the whisky, champagne, cognac, and white spirits categories.
• Pernod Ricard Japan K.K. (PRJ) is a company founded in 1990 in Tokyo, Japan, as a fully owned subsidiary of Pernod Ricard Asia S.A. It is importing 30+ brands in Japan.
• Competing with large local players, Pernod Ricard Japan is aiming at being the fastest growing international Premium+ spirits and wine player in the market as defined in its 3-Year plan.
• Hence, while reinforcing investments in leading footholds in key categories (ultra-premium+ whiskies & champagne), the Company is looking at expanding several additional brands within the next few years.
• As a lead market for the Group (within top 10), PR Japan is therefore strongly engaged in driving business growth through: increased # of brands activated, scaled-up investment, precision in consumer touchpoints allocation, strengthening marketing execution across on & off trade sales channels.

THE PORTFOLIO IN SCOPE
• Located in the Ultra Premium+ brand groups covering: 6 brands across Whisky, Champagne, Cognac and Wine categories.

JOB PURPOSE
• Contribute to the fast growth of the brand(s), through strong consumer recruitment and trade activation.
RESPONSIBILITIES
Brand Planning & Execution
• With the support of the Marketing Manager and Senior Brand Manager, develop effective 12-months rolling brand plans and execute them with multi-functional teams to grow sales and equity.
• Prepare key brand presentations (including annual plans, quarterly updates & reviews) with a consistently high level, offering strategic insights and creative thinking.
• Discuss, update, and align with Brand Companies on Japan strategies and plans.
• Lead product launches including business case preparation, new SKU registration, trade announcement, sales presenter and back label development, closely working with the Logistic team and Brand Company
Activation planning, implementation & evaluation
• With the support of the Marketing Manager and Senior Brand Manager, define the most efficient investment mix across touchpoints to return on sales growth & equity building.
•In more details, develop & implement the following :
✓Last 3 feet Visiblity & Activation programs (including on trade, off trade & Ecommerce) - in collaboration with Trade Marketing & Sales teams,
✓Consumer and Trade Mentoring programs – in collaboration with sales team with the support of Brand Ambassadors,
✓Trade event (e.g. tasting seminars), influencer and/or media plans where relevant- in collaboration with internal and external stakeholders,
•Ensure a strong buy-in of Commercial and Trade Marketing teams to the plans, in order to secure a strong roll-out.
•Provide qualitative and quantitative evaluations of marketing activations both in terms of return on Sales and return on Equity.
• Regular analysis of key business metrics, including sales, market share, and pricing, with the support of the available reports/insights team, to make business recommendations and adapt the plans when/ if necessary.
Monitor and control operating costs and A&P expenditures to ensure alignment with agreed budgets/latest estimate.

Organization:
• 2/3 of role reporting to the Marketing Manager, Blended Scotch
• 1/3 of role reporting to the Senior Brand Manager, Champagne (dotted report)

PROFILE
Education:
• 4-year university graduate or above

Language:
• Native Japanese and fluent English in speaking/reading/ writing – must have excellent level of English, as this role requires daily interaction with several international stakeholders as well as the preparation/ presentations of extensive decks in English.
Experience:
• Min 4 years’ experience in Marketing with proven success in Brand Building.
• FMCG or luxury brands preferred.
• Experience in on-trade marketing is a plus.
• Experience in multi-brand marketing is a plus.
• Interest in western style spirits and champagne is a plus.
Key Competencies:
•Passionate for Brands & for Brand Building.
•Strong strategic mindset with logical/analytical thinking.
•Strong planning & organizing skills
•Strong communication skills.
•Proven cross-functional collaborative skills. Team player.
•Consumer focus.
•Creativity, entrepreneurship, agility & pro-activity.
•Strong business acumen.

Job Posting End Date:

Target Hire Date:

2026-10-01

Target End Date:

2026-12-01