Wayrilz ITP Brand Manager

Sanofi sanofi.com Open · verified Sep 19, 2026

Tokyo Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Sanofi. Tokyo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create and deliver a patient-focused Wayrilz brand plan for ITP
You'll prepare the launch through marketing materials and event coordination
You'll work with the global brand team to shape locally relevant plans
You'll coordinate with internal teams and external partners to stay competitive
You'll help reshape how healthcare professionals view and treat ITP

What you bring

You have more than five years of experience in healthcare
You bring more than three years of pharma product marketing, including plans, forecasts, and deliverables
You use structured, objective, fact-based thinking and collaborate well
You communicate in native-level Japanese and business English with global colleagues

Who this fits

This role suits a Tokyo-based marketer who wants to support people with ITP through a major product launch. You should be comfortable working across global, internal, and external teams while stretching beyond familiar ways of working. Native-level Japanese and business English are required.

From the employer

Job title: Wayrilz ITP Brand Manager

Location: Tokyo

About the job

IMH (Immune-Mediated Hematology) Marketing Group, Wayrilz ITP Brand Manager

Background)

At RBD franchise, we are serving people with intractable rare blood disorders by delivering innovative therapies and additional values. Within the franchise, IMH marketing is responsible for managing two brands which are, in-market brand Cablivi (for the treatment of aTTP/iTTP), and pre-launch brand Wayrilz (for ITP).

Wayrilz is a first-in-class & best-in-class BTK inhibitor for the treatment of ITP which has been approved by PMDA in June 2026. Wayrilz is a strategically prioritized product within the Specialty Care Business Unit also known as one of the Big 12. In addition to ITP, there are also other indications currently under development.

The mission of Wayrilz Brand Manager is to contribute to patients with ITP and associates and co-working with internal/external partners, including global brand team, to jointly create strategy, and execute tactical plans which are aligned with the strategy.

For the successful launch of Wayrilz in ITP, massive market shaping is critical in terms of transforming the way HCPs views and treats the condition, while empowering patients to seek for better QoL.

Hence, this is an exciting opportunity for those who are willing to delivering meaningful value for the society and aiming to grow his or her career through such job experience.

IMH ; immune-mediated hematology, aTTP/iTTP ; acquired/immune thrombotic thrombocytopenic purpura, ITP ; immune thrombocytopenia

Role and Responsibility)

・Having patient-centricity as the foundation, develop and execute well-defined winning brand plan.

・Launch preparation regarding material creation, and event management

・Collaborate with global brand team with “glocal” minds

・Co-work with other functions and external partners to ensure Sanofi being competitive against competitors' dynamism within the respective therapeutic area

About you

Qualification)

【Experience】

・>5 years experience in healthcare industry

・>3 years product marketing experience in pharma, creating marketing plan / forecast, deliverables (new product launch experience as a marketer in pharma preferred)

【Skill-set】

・Structured way of thinking with objective/fact based view point

・Collaborative team worker

・Going out of his/her comfort-zone to stretch themselves for development

【Languages】

・Fluency in Japanese (native level)

・Business level English to communicate with global team members

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

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