Brand Director, Spirits

Pernod Ricard pernod-ricard.com Open · verified Oct 10, 2026

Shanghai Full-time Director Brand Marketing

At a glance

Director-level Brand Marketing role at Pernod Ricard. Shanghai · full-time.

Pay not stated Brand Marketing salary

RoleBrand Marketing

SeniorityDirector

LocationShanghai

EmploymentFull-time

PostedOct 9, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set yearly brand direction, business goals and A&P priorities, while shaping long-range portfolio growth plans
Use consumer trends and cultural shifts to spot opportunities, then turn insights into innovation and growth plans
Build social, content and influencer programs that keep consumers engaged through creators and communities
Adapt global brand positioning for China, connecting storytelling, consumer experiences, social, media and L3F touchpoints
Guide channel activations with Trade Marketing and Commercial teams, track results, manage A&P budgets and lead teams

What you bring

You hold at least a bachelor's degree and bring ten or more years in progressive marketing leadership
You have delivered brand growth, found new market opportunities and improved portfolio performance
You bring strong social-first, influencer and content marketing expertise, plus familiarity with emerging technology and AI capabilities
You are fluent in written and spoken English and Chinese

Who this fits

This director-level role suits a marketing leader who can set brand strategy, manage investment and P&L, and lead people and cross-functional work. The role is based in Shanghai, China.

From the employer

Core Responsibilities:

•Lead annual brand reviews, strategic workshops, and long-term portfolio growth planning; define annual brand strategies, business objectives, and A&P investment priorities.

•Drive consumer-led growth strategies by identifying emerging consumer trends, cultural shifts, and market opportunities through deep collaboration with insights team; translate insights into actionable innovation and growth roadmaps.

•Develop and lead social, content, and influence-led marketing ecosystems; build scalable content strategies that drive ongoing consumer engagement across creators, influencers, and communities.

•Translate global brand positioning into locally relevant China activation strategies; lead integrated campaigns connecting brand storytelling, consumer experience, social content, media, and L3F touchpoints.

•Partner with Trade Marketing and Commercial teams to develop channel activation frameworks and ensure seamless strategy-to-execution across all regions and channels.

•Establish clear M&E frameworks across major initiatives; manage A&P budgets with a focus on maximizing ROI and challenging partners to deliver value.

•Support VP Marketing in delivering strategic priorities; lead cross-functional project teams and strategic initiatives.

•Build, coach and inspire high-performing teams; develop marketing capabilities and drive a collaborative, consumer-centric culture.

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Key Requirements:

•Bachelor's degree or above; 10+ years of progressive marketing leadership experience, with preference for beauty industry or Chinese local lifestyle brands.

•Proven track record of delivering brand growth, unlocking new market opportunities, and driving portfolio performance.

•Deep expertise in social-first, influence-led, and content-driven marketing with a strong grasp of emerging technologies and AI-enabled capabilities.

•Strong strategic thinking, business acumen, and financial management skills with experience managing P&L and investment prioritization.

•Demonstrated people leadership, stakeholder influence, and cross-functional collaboration skills.

•Fluent in both English and Chinese (written and spoken).

Job Posting End Date:

Target Hire Date:

2026-10-01

Target End Date: