Brand Ambassador, Whisky
At a glance
Mid-level Brand Marketing role at Pernod Ricard. Xiamen · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Teach the local sales team about the whisky’s qualities and heritage, and run mentoring sessions with trade customers
- Arrange tastings for consumers and opinion leaders, then use education to build brand interest and conversion
- Develop relationships with selected bars and liquor stores through promotions, staff education and stronger brand visibility
- Represent the brand at events and keep flagship bars, outlets and whisky stores engaged
- Track trade promotions, test new initiatives and share competitor activity and market changes with the local brand team
What you bring
- A university degree, preferably in business, marketing or languages
- You bring confidence, initiative and professionalism to relationship-building and brand representation
- You care about the bar scene, mixology and whisky, and take a responsible approach to alcohol
Who this fits
This role suits someone who enjoys connecting with bar communities and educating sales teams, trade customers and consumers. You’ll work with local sales and marketing teams and represent the brand at events.
From the employer
Brand Education & Mentoring
• Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
• Execute a mentoring program with key trade customers
• Identify and conduct tastings/education for target groups of consumers / opinion leaders.
Working with the local sales and marketing teams, identify and target bars and liquor stores, for further development.
• Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.
• Convert target consumers and influencers to the brand through tasting and brand education.
• Keep an on-going relationship with key flagship bars, outlets & whisky stores.
• Represent the brand at key events.
• Support the local team in the retail business where possible, with brand visibility, education and communication.
Brand Management/Insight
• Support implementation, tracking and evaluation of planned promotional activity in the trade.
• Propose, present and trial new brand initiatives, either international best practice or locally-developed.
• Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics to local brand team and Chivas Brothers.
• Highlight and promote the brand activities to relevant media/press contacts.
• Present the brand to trade and lifestyle press when/where appropriate opportunities arise.
Social Networking
• Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.
Candidate Profile:
• A University Degree, preferably in Business, Marketing or Languages.
• A self-confident, outgoing individual who actively enjoys building strong relationships.
• A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude.
• Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.
• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.
• A responsible attitude and approach towards alcohol.
• Experience of living or studying abroad is preferred.
• An interest in whisky.
Job Posting End Date:
Target Hire Date:
2026-11-02Target End Date:
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