Senior Brand Manager

Perfetti Van Melle perfettivanmelle.com Open · verified Sep 16, 2026

Erlanger Senior Brand Marketing

Senior Brand Marketing role at Perfetti Van Melle. Erlanger.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set direction and deliver yearly plans across several categories, brands, or sub-brands
Bring R&D, manufacturing, finance, research, and shopper marketing teams together on key initiatives and launches
Shape consumer communications with internal teams and agencies as media and consumer behavior change
Analyze brands and categories, turning findings into recommendations and new growth opportunities
Manage marketing communications budgets, agency relationships, direct reports, and leadership reviews

What you bring

A bachelor’s degree in marketing or a related field; an MBA is preferred
Five to seven years of marketing experience, with CPG or FMCG background strongly favored
Experience spanning project leadership, business analysis, consumer insights, finance, creative development, and brand management
Leadership, strategic thinking, collaboration, analytical ability, organization, and strong presentation skills

Who this fits

You’ll suit this role if you can lead brand strategy, coordinate varied business partners, manage people, and turn consumer and financial information into action. The position is based in Erlanger, United States, and calls for an energized, proactive approach within a candy-focused culture.

From the employer

OVERVIEW

Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic Sr. Brand Manager to join our growing team.

WHAT YOU WILL DO

The Senior Brand Manager will lead the strategic development and execution for multiple category segments, brands and/or sub-brands. They will lead collaboration within and across the brand teams, cross functional business partners, global teams, and external communications agencies. The goal of which is to develop and execute the annual business plan including marketing brand strategies. The Senior Brand Manager will also have a strong influence in commercializing new products to ensure in-market success. They will also partner with the director and other cross functional team members to develop longer term category and brand strategies needed for sustained growth.

Responsibilities Include:
• Lead development and execution of annual business and consumer-based marketing strategies which are aligned with our long-term business strategy.
• Effectively lead collaboration efforts with multi-functional counterparts (R&D, manufacturing, finance, market research, shopper marketing, etc.) to develop and execute key initiatives including commercialization of new products.
• Effectively partner with internal teams and external agencies to develop and execute consumer communication strategies which adapt to continuously changing consumer and media landscape.
• Lead key category/brand analyses to provide insights, recommendations, and uncover new growth opportunities.
• Manage marcomm budget including allocation strategy, budget management and best practice optimization to deliver on marcomm objectives.
• Effectively partner with relevant global partners (including Group Marketing and Group R&D) as needed for support on innovation, communication, and brand positioning.
• Effectively manage and support direct reports.
• Management reporting in the form of Monthly / Quarterly Brand Reviews and Monthly Management Letters for Sr. Management.
• APL budget management including market research recommendations.
• Manage relationships with external agencies, vendors and contractors.
• Support departmental or PVM USA people & culture programs.

WHAT WE NEED FROM YOU

• Bachelor’s Degree in Marketing or related field with MBA preferred.
• 5-7 years of experience in marketing. Strong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods).
• Marketing skillset to include cross-functional project leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management.
• Functional competencies include: Leadership, Strategic Thinking, Proactivity, Agility, Accountability, Business Acumen, Collaboration, Innovative Mindset, Analytical, Creative, Organized, Strong Written and Oral Presentations Skills
• Proactive, energized, and enthusiastic about working in a candy-like culture and making life sweeter!

WHAT WE OFFER

At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:
• PTO package including vacation, sick, personal, and pay it forward time off
• 13 paid holidays
• 401k with Company Match up to 8%, ranking in the top 1% of the country
• Annual Bonus potential and merit-based increases
• Comprehensive Health Insurance
• Annual well-being subsidy
• 20 weeks Maternity & 12 weeks Paternity leave options
• Sam's Club or Costco annual membership reimbursement
• Tuition-Free College Program or Free Continued Education (BA, Masters, etc.)
• Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)

Join a 2025 NKY Best Workplace by applying today!

Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.