Senior Brand Manager, based in Lebanon

Perfetti Van Melle perfettivanmelle.com Open · verified Sep 16, 2026

Dubai Senior Brand Marketing

Senior Brand Marketing role at Perfetti Van Melle. Dubai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Execute cluster marketing plans to grow sales, market share and profitability
Manage portfolios, product launches and consumer support across ATL and BTL activities
Use local consumer and communication insights to shape research and market plans
Coordinate with sales, factories, R&D, corporate marketing and artwork teams
Plan promotions, POS activity, registrations and category governance follow-ups

What you bring

Maintain global brand positioning while supporting portfolio and innovation decisions
Use Nielsen and EPOS data for KPI tracking, ROI reviews and regional reporting
Manage agency briefs and keep messaging consistent across the cluster
Adapt global strategies to local audiences and cultural needs
Work with sales and trade teams to improve distribution and SKU rankings

Who this fits

You’ll suit a senior marketer who can connect global brand direction with local execution across Lebanon, Syria, Jordan, Egypt, Iraq, Morocco and Libya. The role involves close coordination with sales, factories, R&D and corporate marketing. The listing names Lebanon as the base, while the location field shows Dubai, so confirm the required work location.

From the employer

WHAT YOU WILL DO

The Senior Brand Manager will be responsible for the execution and implementation of the marketing strategy for the relevant PVM Cluster with the objective of achieving agreed and targeted growth in sales, market share and profitability. Position based in Lebanon.

Cluster: Lebanon, Syria, Jordan, Egypt, Iraq, Morrocco & Libya.

Strategic Brand Alignment – Skills in maintaining global brand positioning and guiding portfolio strategy and innovation pipeline.
Data-Driven Performance – Proficiency in leveraging Nielsen and EPOS insights for KPI tracking, ROI analysis, and regional reporting.
Communication & Governance – Capability to manage agency briefs and ensure consistent messaging across clusters while balancing short- and long-term goals.
Local Market Execution – Expertise in adapting global strategies to local consumer insights and communication plans for cultural relevance.
Sales & Trade Integration – Strong collaboration skills to drive Numeric/Weighted distribution, SPPD growth, and SKU rankings through actionable plans.
Operational Planning – Ability to feed category outputs into S&OP and manage tactical promotions aligned with local business priorities.

ROLE RESPONSIBILITIES

Portfolio management, new product development activities and the implementation of marketing activities (consumer support including communication above and below the line, visibility tools) with the aim to grow sales, profitability and generally improve the business focused on our successful global brands
It involves a close collaboration with the sales team, the factories, the R&D as well as the corporate marketing
To coordinate the details/planning with factory & to develop the artwork in close collaboration with the artwork coordination
To monitor and assist in local product registration
To coordinate the operational process generated from planned BTL activities & to manage/coordinate any POS or visibility tools required.
Local Consumer Insights: Gather and analyze country-specific trends; and communication insights; develop local communication plans and lead local market research
Portfolio Strategy Support: Contribute insights for MEA portfolio and innovation pipeline.
Brand Strategy Alignment: Ensure Local initiatives align with regional/global Brand positioning
Local Execution: Adapt global messaging to resonate with local audiences and cultural nuances.

MAIN KPI'S

Grow Market Share across all subsegments (Gum, Compressed Mints, Chewies, Jellies, Lollipop, Marshmallow)
Increase SKU Penetration by driving more SKUs into the top 20 rankings for total country, supermarkets, or traditional trade
Boost Brand Awareness for Mentos Gum and Chupa Chups Jellies, measured through BHT and BLS metrics
Deliver Innovation Success: Achieve two Gold NPD launches per country through cross-functional collaboration and ATL/BTL support
Ensure Calendar Alignment with a fully integrated activity plan tied to PMR cycles and POs released 90 days in advance
Lead Category Governance by hosting monthly category team meetings with documented action plans and follow-ups.