Brand Manager – Specialty & Innovative Medicines

Ghobash Group Open · verified Sep 10, 2026

On-site Dubai Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Ghobash Group. Dubai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead commercial preparation and follow-through for new medicine launches across specialty portfolios
Build UAE brand plans, positioning, customer segments, forecasts, budgets, and performance measures
Assess patient pathways, market conditions, competitors, pricing, access barriers, and growth options
Align Sales, Regulatory, Market Access, Supply Chain, Finance, and principals around brand priorities
Review market and sales data, track brand results, and present updates to leadership and partners

What you bring

Bring a bachelor’s degree in pharmacy, medicine, life sciences, biotechnology, biomedical sciences, business, marketing, or a related field
Add an MBA, master’s degree, or relevant commercial qualification
Offer five to eight years in the pharmaceutical industry, with specialty care experience preferred
Show brand or product management experience plus a record of new product launches
Use Excel and PowerPoint confidently, and interpret market data and commercial analytics

Who this fits

You’ll suit a Dubai-based, onsite role for someone with pharmaceutical industry experience and strengths in brand management, launches, strategy, and cross-functional delivery. Specialty care or innovative medicines experience is preferred, not stated as a requirement. The listing does not specify travel, visa, or people-management expectations.

From the employer

Arabian Ethicals was established in 1977 to service the pharmaceutical industry as an agent for the management, storage, and distribution of manufacturers’ brands to both the private and governmental sectors.

Today, Arabian Ethicals has grown into one of the leading healthcare distributors in UAE, distributing 50 brands across its pharmaceutical core business, animal health, and consumer division.

A. New Product Launches

Lead the end-to-end commercial preparation and execution of new product launches across oncology, immunology, rare diseases, and other specialty/innovative portfolios.
Develop comprehensive pre-launch and launch plans, including positioning, value propositions, messaging, and customer segmentation.
Conduct market assessments covering market size, patient population, treatment pathways, competitors, pricing, access, and growth opportunities.
Develop launch timelines, milestones, KPIs, resource requirements, forecasts, budgets, and business cases.
Coordinate cross-functional launch readiness across Commercial, Regulatory, Market Access, Supply Chain, Finance, and other relevant functions.
Track launch performance and implement corrective actions where required.

B. Brand Strategy & Portfolio Management

Develop and implement annual and long-term Brand Plans based on market opportunities and business objectives.
Translate global/regional strategies from principals into appropriate UAE commercial strategies.
Identify growth opportunities across products, indications, customer segments, and channels.
Monitor market trends, competitor activity, treatment guidelines, product performance, and customer insights.
Optimize the brand mix and lifecycle strategy throughout the product’s commercial life.

C. Specialty Care & Stakeholder Engagement

Map patient journeys and identify barriers to diagnosis, treatment initiation, access, and continuation.
Develop stakeholder engagement strategies for healthcare professionals and relevant healthcare institutions.
Identify and develop relationships with key opinion leaders.
Work with Market Access to understand reimbursement, tender, formulary, and access dynamics.

D. Market Intelligence & Business Analytics

Analyse market and sales data to identify trends and opportunities; monitor competitors and emerging therapies.
Track brand KPIs, market share, sales performance, and promotional effectiveness.
Develop management presentations and business reviews for senior leadership and principals.

E. Cross-Functional Leadership

Act as the commercial lead for assigned brands and coordinate activities across Sales, Regulatory Affairs, Market Access, Supply Chain, Finance, Business Development, and Principal companies.
Ensure all functions are aligned around launch objectives, commercial priorities, timelines, and business outcomes.

F. Principal / Partner Management

Prepare regular business reviews and performance updates.
Coordinate launch plans and commercial strategies with principals; ensure alignment on marketing activities, forecasts, budgets, and KPIs.
Proactively identify opportunities to expand the partnership and portfolio.

Bachelor’s degree in Pharmacy, Medicine, Life Sciences, Biotechnology, Biomedical Sciences, Business, Marketing, or a related discipline
MBA, Master’s degree, or relevant commercial qualification

Experience

5–8 years of experience in the pharmaceutical industry, preferably within specialty care, innovative medicines, or hospital products
Proven experience in brand management and/or product management
Demonstrated experience in new product launches

Skills & Abilities

Strong strategic thinking and commercial acumen
Ability to develop robust business cases, forecasts, and brand plans
Strong project management and cross-functional coordination skills
Strong communication, presentation, and influencing skills
Proficiency in Microsoft Excel and PowerPoint; ability to interpret market data and commercial analytics