Brand Manager

Perfetti Van Melle perfettivanmelle.com Open · verified Sep 16, 2026

LA, NG, 101233 Manager Brand Marketing

Mid-level Brand Marketing role at Perfetti Van Melle. LA, NG, 101233.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn company marketing objectives into execution and help shape annual country and brand plans
Lead brand and corporate identity work across the portfolio, including renovation and reengineering
Review brand profitability, volume, and share, then recommend corrective action
Track competitor activity through field visits and sales collaboration to guide promotions and launches
Advance consumer-led innovation, agency work, product launches, and accurate PO and invoice handling

What you bring

Know the Nigerian media environment and its consumers
Have created effective communication materials, including television copy
Work well with internal and external teams while managing agencies and strategic partners
Bring budget control and strong multi-project management experience
Offer competitive intelligence and experience driving new product development

Who this fits

This role suits a marketer who understands Nigerian media and consumers, can manage agencies and strategic partners, and has experience with new product development and multi-project delivery. You’ll collaborate with Sales, P&T, the Global Brand Team, design agencies, and internal functions. The listing places the role in Nigeria but gives no more specific location or working arrangement.

From the employer

WHAT YOU WILL DO

Drive the implementation of the marketing strategy for the company in line with objectives
With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.
Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.
Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action with regular field visits and close collaboration with the Sales Team.
Drive innovation agenda based on changing consumer trends & agreed long-term plans, with a close collaboration with P&T and Global Brand Team.
Work closely with design agencies and assisting with new product launches
Manage accurately the invoicing/PO process

OUR PERFECT CANDIDATE

Sound knowledge of Nigerian media landscape and consumers.
Experience of having developed new & effective communication materials including TV copies.
Able to collaborate efficiently with internal and external teams.
Good communication skills, both written and orally.
Experience working with & successfully managing 3rd party agencies / strategic partners.
Budgetary & cost control management.
Competitive intelligence & insights.
Strong Multi project Project Management skills and experience.
Good experience in driving new product developments .