Brand Manager - Consumer Growth

JazzWorld Open · verified Sep 16, 2026

On-site Islamabad Full-time Manager Brand Marketing

Mid-level Brand Marketing role at JazzWorld. Islamabad · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set brand direction and lead ATL campaigns for the core GSM business across TVC, OOH, radio and press
Guide prepaid and postpaid positioning, balancing broad brand building with acquisition-focused offers
Use brand-tracker and NPS findings to sharpen strategy and improve campaign effectiveness
Brief and oversee creative and media agencies, budgets, delivery and post-campaign measurement
Align marketing, segment, pricing and wider stakeholders around integrated work across digital and traditional channels

What you bring

Bring a bachelor's degree in marketing, business, communications or an equivalent qualification
Have at least four years of relevant brand-management experience
Show brand-strategy experience in complex, fast-moving categories, with telecom, tech, fintech or digital-services exposure preferred
Use brand tracking, NPS and campaign results to make evidence-based decisions
Manage stakeholders and multiple workstreams while communicating clearly and thinking analytically

Who this fits

This suits a brand manager who can connect consumer insight, data and business strategy across telecom or adjacent digital categories. You'll work onsite in Islamabad, report to the Head of Brands and lead two direct reports alongside agency partners. The role calls for strong stakeholder and project management, clear communication, analytical thinking and comfort with agile work.

From the employer

Grade: L3
Location: Islamabad
Company: JazzWorld

JazzWorld is Pakistan's leading digital operator, and the next phase of that story is being written now: a nationwide 5G rollout, AI-first approach, and a growing portfolio of prepaid and postpaid offerings. We're looking for a Brand Manager who can turn this scale of transformation into brand strategy and communication that a Pakistani actually understands, trusts and wants to be part of.

What you'll own:

This role sits at the intersection of segments, technology and consumer experience. You'll be responsible for building the brand narrative as Jazz enters the next generation of connectivity and for shaping a coherent brand architecture across our various ventures so each new business feels distinctly itself while still unmistakably JazzWorld.

You will work closely with wider marketing, segments, pricing tea,s, alongside brand and media partner agencies, to translate business strategy into brand strategy, and brand strategy into work that shows up correctly across every touchpoint, digital and traditional.

The role reports directly to the Head of Brands, with 2 people reporting directly into it and an extended team across agency partners.

What success looks like:

- Own end-to-end brand strategy and ATL campaign development (TVC, OOH, radio, press) for the core GSM business, briefing and managing creative/media agencies from concept to airing, and tracking post-campaign recall, brand lift and BHT to keep each cycle sharper than the last.

- Lead brand and communication strategy for prepaid, balancing mass-reach brand-building with the offer-led, acquisition-focused messaging the segment demands

- Own brand strategy and communication for postpaid

- Use the brand tracker (BHT) and NPS data to identify where brand perception is helping or holding back these growth pillars, and translate that into actionable strategy

- Manage budgets and agency performance across creative agency partners

- Build relationships with internal stakeholders to keep brand work grounded in business reality

- Collaborate cross-functionally to develop and land integrated marketing campaigns aligned to brand and business strategy

Requirements

You may be a strong fit if you:

- Bachelor's degree in Marketing, Business, Communications or equivalent

- Minimum of 4+ years relevant brand management experience

- Demonstrated ability to build brand strategy for complex, fast-moving categories, telecom, tech, fintech or digital services experience strongly preferred

- Comfortable working with brand tracking, NPS and campaign performance data to inform decisions, not just intuition

- Experience simplifying technical or emerging-technology propositions into brand stories that land with a mass-market audience is a strong advantage

Soft skills and technical skills required

- Strong stakeholder management

- Strong project management skills, able to manage multiple workstreams and priorities simultaneously

- Excellent interpersonal, verbal and written communication and presentation skills

- Strong critical thinking and data analysis skills, with the ability to turn insight into a clear brand or communication recommendation

- Core aspects underpinning all skills: consumer empathy, creativity, analytical rigour, sharp communication, complex project management, business planning, and comfort working in an agile environment

Benefits

Why JazzWorld:

JazzWorld is building Pakistan's next-generation digital services platform.

Here, you will build products and solutions that solve real problems at national scale. The reach of Jazz Telco, combined with shared capabilities across connectivity, transactions and identity, gives builders the power to take an idea from zero to tens of millions.

You will not simply run what already exists. You will create what comes next—turning ambitious ideas into products, products into businesses and businesses into category leaders.

Build. Scale. Learn. Repeat.

As a certified Top Employer, JazzWorld is committed to global workplace standards and an inclusive environment where diverse talent can thrive and perform at their best.

Apply by: 23 September 2026