Senior Marketing and Customer Relations Officer
Kowloon Bay Senior General Marketing
Senior General Marketing role at PCCW. Kowloon Bay.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run digital campaigns across social, content, SEO, paid media and CRM to grow fan acquisition, engagement and conversion
- You'll operate and expand the official fan club through membership offers, member benefits and retention work
- You'll handle product, delivery, event and streaming questions and complaints through email and messaging
- You'll solve customer issues with internal teams and close service gaps with practical solutions
- You'll coordinate warehouses and delivery partners, track orders and update purchase orders for accurate delivery
What you bring
- You'll need a diploma or higher and at least three years in customer service and marketing, preferably e-commerce
- You'll bring hands-on experience building communities, engaging fans and delivering events
- You'll communicate well in Cantonese and English, both verbally and in writing
- You'll be self-directed, customer-focused, proactive, mature, independent and detail-oriented
- You'll use MS Word, Excel and Chinese Word Processing confidently
Who this fits
You'll suit a proactive, service-focused marketer who can work independently while collaborating with internal and external teams. The role is based in Kowloon Bay, Hong Kong, and requires Cantonese and English communication.
From the employer
Your New Role:
- Execute integrated digital marketing strategies (social media, content, SEO, paid media, CRM, etc.) to drive fan acquisition, engagement, and conversion
- Manage the day-to-day operations and growth of the official fan club, including membership programs, benefits, and retention activities
- Identify and resolve customer issues in a professional, timely and customer-centric manner
- Respond to customer inquiries and complaints via email and messages regarding our products, delivery, events, and streaming services
- Proactively collaborate with internal teams to address service gaps and provide solutions to customers
- Coordinate with external warehouses and delivery partners to ensure accurate and timely deliveries
- Monitor order statuses and adjust customer purchase orders to facilitate smooth deliveries
What makes you succeed:
- Diploma or above
- Minimum 3 years’ customer service and marketing experience, preferably in e-commerce
- Solid experience in community building, fan engagement, and event execution
- Self-motivated, customer-oriented and a proactive team player
- Excellent communication, interpersonal, and problem-solving skills
- Mature, independent, detail-oriented, and committed to service excellence
- Proficiency in written and spoken Cantonese and English
- Good PC skills in MS Word, Excel and Chinese Word Processing
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