Senior Marketing Manager

PCCW pccw.com Open · verified Sep 18, 2026

Kowloon Bay Senior General Marketing

Senior General Marketing role at PCCW. Kowloon Bay.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own digital products and platforms from research and requirements through launch and ongoing improvements
Turn business needs into product specifications, user stories, use cases, and performance reviews
Run the official fan club, including memberships, benefits, retention, and daily operations
Plan campaigns, virtual events, and fan meets that deepen community engagement
Use social, content, SEO, paid media, CRM, and analytics to improve growth and report KPIs

What you bring

A bachelor’s or master’s degree in business, marketing, digital media, communications, information systems, or a related field
At least five years in digital marketing, product management, or digital project work
Experience launching or expanding digital products or platforms, ideally in entertainment, media, or consumer settings
Background in community building, fan engagement, event delivery, digital channels, analytics, and CRM
Hands-on AI tool use plus strong project management, collaboration, communication, creative, commercial, and data skills

Who this fits

This role suits someone who can connect digital product work with fan community growth and artiste-focused experiences. You’ll collaborate with Marketing, Artiste Management, and Production in the Kowloon Bay, Hong Kong location. Experience with agile methods, web or mobile technology, and software development processes is preferred.

From the employer

Your New Role:

We are looking for a dynamic and results-driven Senior Marketing Manager to support the development and growth of our digital product strategy and fan engagement ecosystem for the artiste group. You will play a key role in managing digital platforms, executing fan engagement initiatives, and building a vibrant fan community through online and offline experiences.

You will collaborate closely with cross-functional stakeholders (Marketing, Artiste Management, Production) to deliver digital initiatives, enhance fan experiences, and contribute to business growth.

Digital Product & Platform

Support the end-to-end management of digital products and platforms, including market research, competitive analysis, roadmap execution, requirements gathering, launch coordination, and post-launch optimization
Execute digital marketing and product initiatives aligned with the company’s vision, artiste branding, and revenue objectives
Translate business needs into detailed product requirements, user stories, and technical specifications
Contribute to product strategy documents, including use cases, business cases, and performance analysis
Drive data-informed improvements by analyzing user behavior, market trends, and performance metrics

Fan Community & Engagement

Manage the day-to-day operations and growth of the official fan club, including membership programs, benefits, and retention activities
Conceptualize, plan, and execute fan engagement initiatives such as online campaigns, virtual events, and offline fan meets
Strengthen emotional connections between the artiste group and fans through creative community experiences across digital and offline channels

Digital Marketing & Growth

Execute integrated digital marketing strategies (social media, content, SEO, paid media, CRM, etc.) to drive fan acquisition, engagement, and conversion. Using AI-powered analytics platforms to uncover insights, predict trends, and refine strategies
Collaborate with the marketing team to support product launches with effective go-to-market and communications plans
Track and report on key KPIs such as user growth, engagement rates, retention, revenue per user, and campaign performance; recommend optimizations

What makes you succeed:

Bachelor’s or Master’s degree in Business Administration, Marketing, Digital Media, Communications, Information Systems, or related discipline
At least 5 years of relevant experience in digital marketing, product management, or digital projects
Hands-on experience in launching or scaling digital products/platforms, preferably in entertainment, media, or consumer industries (experience in artiste/fan community management is a strong advantage)
Solid experience in community building, fan engagement, and event execution
Good understanding of digital marketing channels, analytics tools (Google Analytics, Meta Business Suite, etc.), CRM systems, and current digital trends
Hands-on experience using AI tools
Strong project management, collaboration, and communication skills
Creative mindset combined with business acumen and a data-driven approach
Familiarity with agile methodologies, web/mobile technologies, and software development processes is preferred
Knowledge of software development processes, web/mobile technologies, and agile methodologies is highly preferred