Senior Market Analyst
At a glance
Senior Market Research role at PCCW. Hong Kong, HK, HK.
Pay not stated Market Research salary
growthroles summary, based on the employer's posting.
What you'll do
- Analyze customer data to spot growth openings and shape plans for gaining and retaining customers
- Build AI-supported models and automate insight work to improve business and operational workflows
- Create dashboards and reports that track customer, financial and business performance
- Review P&L results, market trends, customer satisfaction and brand perception to identify market opportunities
- Check marketing data and analytical platforms through testing, validation and quality reviews
What you bring
- A relevant bachelor’s degree and at least three years in analytics, business intelligence or a related field
- Strong grounding in AI, machine learning, predictive analytics and data science methods
- Practical use of SQL, Python or a comparable analytics and visualization platform
- Fluent written and spoken English and Cantonese
Who this fits
This role suits an analyst who can turn complex information into business recommendations and work across teams. You’ll need strong project and stakeholder management skills, alongside English and Cantonese communication ability.
From the employer
Senior Market Analyst
Job Duties
We are seeking a highly analytical and data-driven Senior Market Analyst to join our dynamic team. This role is responsible for delivering actionable business insights through advanced analytics, market intelligence, AI-enabled solutions, and performance management. The successful candidate will play a key role in driving customer growth, business performance, and strategic decision-making across the organization.
Key Responsibilities
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Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies.
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Leverage AI and machine learning technologies to develop analytical models, automate insight generation, and streamline business and operational workflows.
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Develop and maintain management reports, dashboards, and performance tracking tools to monitor key business, customer, and financial metrics.
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Perform P&L analysis and track business performance against key financial and operational KPIs.
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Conduct market research and competitive analysis to evaluate market trends, customer satisfaction, brand perception, and market penetration opportunities.
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Perform User Acceptance Testing (UAT), data validation, and quality assurance activities to ensure the integrity, accuracy, and reliability of marketing data marts and analytical platforms.
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Monitor project execution and data governance processes to maintain data quality, compliance, and operational excellence.
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Support business planning, strategic initiatives, and ad hoc analytical studies to facilitate data-driven decision-making.
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Collaborate with cross-functional stakeholders to translate business requirements into actionable analytical solutions and strategic recommendations.
The Person
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Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or a related discipline.
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Minimum 3 years of relevant experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields.
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Strong knowledge of AI, machine learning, predictive analytics, generative AI, and data science methodologies.
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Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred.
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Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms.
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Strong analytical and critical thinking skills with the ability to transform complex data into actionable business insights.
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Detail-oriented with excellent problem-solving abilities and a passion for data-driven decision-making.
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Experience in the telecommunications, mobile, IT, digital, or technology industry will be an advantage.
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Strong project management and stakeholder management skills, with the ability to work effectively across teams.
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Excellent interpersonal, communication, and presentation skills.
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Good command of both written and spoken English and Cantonese
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