Marketing Manager

PCCW pccw.com Open · verified Sep 18, 2026

HK, HK, HK Manager General Marketing

Mid-level General Marketing role at PCCW. HK, HK, HK.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run integrated marketing plans for broadband and fixed-line products to grow revenue and the brand
Use customer, market and behavior data to uncover opportunities, define segments and map customer journeys
Move marketing programs from business cases through delivery, measurement and continual improvement
Work with product, pricing, operations, sales and communications teams on propositions and customer materials
Apply AI to research, content, campaign work and analysis while automating repetitive marketing tasks

What you bring

A degree in marketing, communications, business administration or a related discipline
Eight to ten years in product, service or customer marketing, ideally in telecommunications, technology or consumer markets
Experience with marketing strategy, customer analysis, journey design and integrated program delivery
Hands-on use of AI for marketing, campaign operations, presentations, automation or productivity gains
Strong analytical, commercial, communication, presentation, influencing, partner-management and negotiation skills

Who this fits

You’ll fit a self-directed, proactive marketer who can turn insights into action and move cross-functional ideas from concept to delivery. The role suits someone comfortable with new technology, external partners and a fast-paced environment. The listing places the position in Hong Kong and does not state travel, visa or people-management requirements.

From the employer

Your Role

Develop and execute integrated marketing strategies for broadband and fixed-line products to drive revenue and brand growth.
Analyze customer needs, market insights and behavioural data to identify opportunities, define target segments and design effective customer journeys.
Lead marketing programmes from strategy and business case development to execution, evaluation and optimization.
Drive product, service and proposition enhancements to meet evolving customer needs and capture new opportunities.
Collaborate with cross-functional teams on propositions, pricing, operations, sales collateral and communications.
Apply AI tools to research, analysis, presentations, content creation, campaign operations and performance optimization.
Develop AI-enabled workflows to automate repetitive tasks, improve productivity and enhance output quality.
Manage and negotiate with external partners, agencies and stakeholders to maximize brand exposure and partnership value.
Monitor market, customer, competitor and industry trends, translating insights into actionable recommendations.
Define performance indicators and use data-driven insights to improve business and marketing results.

To Succeed in This Role

Degree in Marketing, Communications, Business Administration or related discipline.
8-10 years’ relevant experience in product, service or customer marketing, preferably in telecommunications, technology or consumer sectors.
Proven experience in marketing strategy, customer analysis, journey design and integrated programme execution.
Ability to independently drive new ideas and cross-functional projects from concept to implementation.
Hands-on experience using AI for marketing, presentations, campaign operations, automation or productivity improvement.
Innovative and forward-thinking, with a strong interest in new technologies and ways of working.
Strong business acumen, strategic thinking, analytical and problem-solving skills, with the ability to turn insights into action.
Excellent communication, presentation and stakeholder-influencing skills.
Solid partner and agency management and negotiation experience.
Self-motivated, proactive, results-oriented and able to thrive in a fast-paced environment.