Content Creator (AI)
Mid-level Content Creation role at PCCW. Tseung Kwan O.
Growth Roles summary, based on the employer's posting.
What you'll do
- Use AI tools to create commercial visuals, social copy, and script ideas
- Shape prompts around brand rules and project needs, then tune them for usable results
- Clean up AI-produced images, video, and voice work with Photoshop and Premiere
- Combine generated elements into finished designs, videos, and social posts
- Test emerging video and voice tools while building prompt resources and team SOPs
What you bring
- You bring strong prompt-engineering ability and command of mainstream AI creation tools
- You apply visual taste, textual sensitivity, and layout skills to creative work
- You use Photoshop, Premiere, and After Effects for detailed post-production
- You understand basic AI copyright, licensing, and compliance for commercial projects
- You submit a portfolio featuring your AI-generated work
Who this fits
You’ll suit this role if you are self-directed, learn quickly, and actively explore new AI tools. Experience in media, TV production, design, or digital marketing is a plus. The role is based in Tseung Kwan O, Hong Kong, and requires a portfolio with your application
From the employer
Your New Role:
· AI-Driven Visual & Text Content Generation: Efficiently generate high-quality commercial images, social media copy, and script concepts using AI tools such as Midjourney, Stable Diffusion, ChatGPT, or Claude
· Prompt Optimization: Draft, adjust, and optimize precise prompts based on brand guidelines and project requirements to deliver outputs that meet professional, commercial standards
· Refinement & Touch-ups: Polish and refine raw AI-generated assets (e.g., using Photoshop to correct imperfections in AI images, or Premiere to edit AI-generated videos and voiceovers)
· Deliverable Integration: Seamlessly integrate AI-generated components into final design drafts, videos and social media posts
· Tech Scouting: Continuously track and test newly released global AI tools (such as cutting-edge video generation and voice synthesis tools) and evaluate the feasibility of integrating them into the team's workflow
· Standardization: Establish and maintain an internal "Prompt Library" and AI creation Standard Operating Procedures (SOPs) to boost overall team productivity and project turnaround
What makes you succeed:
· Highly skilled in operating mainstream AI tools with exceptional prompt engineering capabilities to guide AI in producing high-quality deliverables
· Possess strong visual aesthetics, sharp textual sensitivity, and layout skills. AI is your brush, but the "soul" of the work still depends on your creativity
· Familiar with AI tools such as Midjourney, Stable Diffusion, ChatGPT, or Claude
· Highly self-driven with a strong learning agility to proactively discover, test, and master new AI tool
· Proficiency in traditional Adobe software (e.g., Photoshop, Premiere, After Effects) for post-production fine-tuning and detailing
· A basic understanding of AI copyright, licensing, and compliance within commercial or media projects
· Relevant professional experience in media, TV production, design, or digital marketing industries is a plus
· Please submit your application along with your portfolio showcasing your AI-generated works
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