Assistant Market Analyst

PCCW pccw.com Open · verified Sep 18, 2026

Hong Kong, HK, HK Mid-level Market Research

Mid-level Market Research role at PCCW. Hong Kong, HK, HK.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Examine complex customer data to spot growth possibilities and shape acquisition and retention plans
Build recurring management reports, dashboards, and tracking tools for key business measures
Research markets and competitors to assess trends, brand views, satisfaction, and penetration openings
Apply AI and predictive methods to segmentation, forecasting, campaign improvement, and related projects
Validate marketing data through UAT and quality checks while monitoring delivery and governance

What you bring

A degree in marketing, statistics, data science, computer science, business analytics, or a related field
Experience in data analytics, business intelligence, marketing analytics, or a related area
Practical experience with SQL, Python, Qlik Sense, Tableau, Power BI, or comparable tools
Familiarity with AI, predictive modeling, generative AI, or data science approaches
Strong analytical, communication, and stakeholder management skills, plus English and Cantonese

Who this fits

This role suits a mid-level analyst who can turn complex information into useful business recommendations and work carefully with data quality and governance. Experience in telecommunications, mobile, IT, digital, or technology would be beneficial. The role is listed in Hong Kong and requires written and spoken English and Cantonese.

From the employer

You will work in the Marketing Data Analytics Team. The primary responsibility of this role is to deliver high-quality business insights and support strategic decision-making through advanced data analytics, AI-driven solutions, and market intelligence. Major responsibilities include, but are not limited to:

Your Role

Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies.
Develop and maintain regular management reports, dashboards, and performance tracking tools to monitor key business metrics.
Conduct market research and competitive analysis to evaluate market trends, brand perception, customer satisfaction, and market penetration opportunities.
Leverage AI and machine learning technologies to enhance customer segmentation, predictive modeling, campaign optimization, and business forecasting.
Participate in AI-related projects, including data preparation, model validation, implementation support, performance monitoring, and business adoption.
Perform UAT, data validation, and quality assurance activities to ensure the integrity and accuracy of marketing data marts and analytical platforms.
Monitor project execution and data governance processes to maintain data quality and compliance standards.
Support ad hoc analytical studies and business projects as assigned.

To success in this Role

Degree holder in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or related disciplines.
Experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields.
Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms.
Knowledge of AI, machine learning, predictive analytics, generative AI, or data science methodologies is highly desirable.
Experience participating in AI, machine learning, automation, or advanced analytics projects is preferred.
Experience in the telecommunications, mobile, IT, digital, or technology industry will be an advantage.
Strong analytical and critical thinking skills, with the ability to transform complex data into actionable business insights.
Detail-oriented with strong problem-solving capabilities and a passion for data-driven decision making.
Excellent interpersonal, communication, and stakeholder management skills.
Good command of both written and spoken English and Cantonese.