Inbound Marketing Manager

Pavago Open · verified Sep 10, 2026

Remote India Manager General Marketing

Mid-level General Marketing role at Pavago. Remote, India.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own LinkedIn content that attracts high-intent B2B prospects and creates sales opportunities
Write posts, hooks, carousels, and thought leadership pieces, then test angles and formats against results
Turn comments, profile visits, and inbound messages into qualified discussions and booked calls
Build lead magnets, follow-up sequences, and simple paths from engagement to calls while improving weak conversion points
Work with the founder to sharpen positioning, share buyer feedback, and improve lead quality

What you bring

At least two years in B2B inbound, content-led acquisition, demand generation, or organic growth
Hands-on LinkedIn strategy experience plus proof of leads, meetings, or pipeline from organic content
Strong copywriting, hooks, storytelling, and messaging skills grounded in B2B buying journeys and funnels
A data-minded approach to improving performance, with strong communication and relationship-building skills

Who this fits

This suits someone who can independently run a LinkedIn-led inbound motion and turn engagement into measurable B2B conversations, calls, and pipeline. You’ll work directly with the founder, who handles closing, while you own content, nurturing, and conversion. The role is remote from India and follows U.S. business hours.

From the employer

Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.

This is not a cold outreach or appointment-setting role. Your focus is turning LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline.

You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion.

What You’ll Own

LinkedIn Content & Demand Generation

Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content
Develop content that attracts high-intent B2B prospects
Write conversion-focused content designed to generate conversations and pipeline
Test content angles, messaging, and formats based on performance
Build messaging around buyer pain points, intent, and the customer journey

Content → Conversation → Pipeline

Turn comments, profile views, engagement, and inbound messages into sales conversations
Initiate natural, value-driven DMs with engaged prospects
Qualify inbound opportunities and move them into the sales funnel
Generate consistent qualified leads and booked calls from organic content

Audience Engagement & Lead Nurturing

Engage with prospects through comments, DMs, and relationship-building
Nurture leads through strategic follow-ups and educational content
Build trust with potential buyers over time
Strengthen founder positioning and personal brand authority

Inbound Funnels & Conversion

Build simple funnels from content → engagement → conversation → booked call
Create lead magnets, nurture flows, and conversion-focused assets
Identify funnel bottlenecks and improve conversion rates
Track which content and conversations contribute to pipeline

Founder Collaboration

Work directly with the founder on messaging, positioning, and lead quality
Share audience insights, objections, and market feedback
Refine content based on real prospect conversations
Support broader demand generation and organic growth initiatives

Requirements

2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth
Strong hands-on experience with LinkedIn content strategy
Proven ability to generate inbound leads, booked meetings, or pipeline from organic content
Excellent copywriting, hooks, storytelling, and messaging skills
Strong understanding of B2B buyer journeys and sales funnels
Experience turning audience engagement into qualified conversations
Strong relationship-building and communication skills
Analytical mindset with the ability to optimize based on performance
Comfortable working independently during U.S. business hours

Nice to Have

Experience growing founder-led or executive personal brands
Experience with B2B services, SaaS, consulting, agencies, or professional services
Familiarity with LinkedIn analytics and content performance tracking
Experience building lead magnets and nurture sequences
Understanding of pipeline attribution and demand generation
CRM and lead-tracking experience

What Success Looks Like

You consistently generate qualified B2B conversations and booked calls from content, not simply impressions and followers.

Key KPIs include:

Qualified inbound conversations
Leads and booked calls generated from LinkedIn
Inbound pipeline contribution
Content-to-conversation conversion
Conversation-to-call conversion
Quality of audience engagement
Consistent growth in relevant B2B audience reach

Interview Process

Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Final Interview
Offer & Onboarding

Apply Now

If you know how to turn LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline, we’d love to hear from you.

#InboundMarketing #DemandGeneration #LinkedInMarketing #B2BMarketing #ContentMarketing #LeadGeneration #OrganicGrowth #LinkedInGrowth #RemoteMarketing #RemoteJobs