Google Ads Specialist
At a glance
Mid-level Paid Search / PPC role at Pavago. Remote, Mexico.
Pay not stated Paid Search / PPC salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and run Search, Display, Shopping or Video campaigns around client goals and performance targets
- Check CTR, conversion rates, impression share and ROAS daily, then adjust campaigns to address weak results
- Research keywords, shape audience groups and use search term reports to maintain negative keyword lists
- Write and test ad variations, while managing spend, pacing budgets and sharing performance recommendations
What you bring
- Hands-on experience managing Google Ads, including at least one major campaign type
- Working proficiency with Google Ads Manager, GA4 and Google Tag Manager
- Knowledge of bidding, Quality Score, ad auctions and conversion tracking, plus keyword research experience
- Strong written English and the ability to diagnose campaign data and make improvements independently
Who this fits
You’ll suit work that calls for independent campaign ownership, close attention to performance data and clear stakeholder updates. This is a full-time remote role aligned with U.S. business hours.
From the employer
Position Type: Full-Time | Remote
Working Hours: U.S. Business Hours
About the Role
We are looking for a results-driven Google Ads Specialist to manage, optimize, and scale paid advertising campaigns across multiple Google platforms. In this role, you will be responsible for campaign execution, performance monitoring, keyword research, ad copywriting, and budget management.
You will work closely with the broader marketing team at Boldrisemarketing to ensure campaigns align with client objectives, deliver measurable results, and continuously improve performance. The ideal candidate is proactive, analytical, and comfortable taking ownership of campaigns with minimal supervision.
What You’ll Own
Campaign Management
- Plan, build, launch, and manage Google Ads campaigns across Search, Display, Shopping, and Video.
- Develop campaign structures that align with client objectives and performance targets.
- Monitor active campaigns and make regular adjustments to improve results.
Performance Monitoring & Optimization
- Review campaign performance daily, tracking key metrics such as CTR, conversion rates, impression share, and ROAS.
- Identify underperforming campaigns and implement improvements independently.
- Test different campaign settings, bidding strategies, and ad variations to improve performance.
Keyword Research & Audience Targeting
- Conduct keyword research using Google Keyword Planner and other relevant tools.
- Build relevant keyword lists and audience segments.
- Manage search term reports and maintain negative keyword lists to reduce wasted ad spend.
Ad Copywriting & Testing
- Write compelling ad headlines, descriptions, and variations that align with client messaging.
- Continuously test ad copy to improve engagement and conversion performance.
- Ensure advertising content is relevant, accurate, and aligned with campaign objectives.
Budget & Reporting Management
- Monitor daily and monthly advertising spend to ensure budgets are properly allocated.
- Manage campaign pacing to avoid overspending or underutilizing budgets.
- Prepare clear performance reports with actionable insights and recommendations.
- Communicate campaign progress, challenges, and optimization plans to internal stakeholders.
Requirements
- Demonstrated hands-on experience managing Google Ads campaigns.
- Experience running at least one major campaign type: Search, Display, Shopping, or Video.
- Proficiency in Google Ads Manager, Google Analytics (GA4), and Google Tag Manager.
- Strong understanding of bidding strategies, Quality Score, ad auction mechanics, and conversion tracking.
- Experience conducting keyword research using Google Keyword Planner or similar tools.
- Ability to analyze campaign data, identify performance issues, and implement optimizations independently.
- Strong written English communication skills for ad copywriting, reporting, and team collaboration.
Nice to Have
- Experience managing multiple client campaigns simultaneously.
- Experience working across different industries or business types.
- Familiarity with broader digital marketing strategies and how paid advertising supports overall marketing objectives.
- Experience with A/B testing and ongoing campaign experimentation.
What Makes You a Strong Fit
- You take ownership of campaign performance rather than simply completing assigned tasks.
- You are proactive in identifying problems and implementing solutions without waiting for direction.
- You communicate clearly and keep stakeholders informed about campaign progress and results.
- You are detail-oriented while maintaining an understanding of broader marketing objectives.
- You can organize your workload, manage priorities, and deliver results with minimal supervision.
- You are comfortable working independently in an asynchronous environment.
What Success Looks Like
- Google Ads campaigns are properly structured, actively monitored, and consistently optimized.
- Advertising budgets are managed efficiently, with minimal wasted spend.
- Campaign performance improves through ongoing testing and data-driven decisions.
- Reports provide clear insights into results, challenges, and opportunities.
- Campaign activities remain aligned with client goals and broader marketing strategies.
Interview Process
- Application Review
- Spark Hire Intro Video
- Client Interview
- Offer & Onboarding
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