Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Remote

Pavago Open · verified Sep 10, 2026

Remote Brazil Manager Demand Generation

Mid-level Demand Generation role at Pavago. Remote, Brazil.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run demand programs using email, content, webinars, paid acquisition, and ABM
Create lead-nurturing and lifecycle journeys that move prospects toward sales readiness
Work with sales to set the ICP, audience definitions, targeting, and qualification approach
Review funnel movement, pipeline impact, campaign ROI, and conversion from MQL through opportunity
Improve automation and CRM workflows, test new ideas, and share performance guidance with leadership

What you bring

At least four years in B2B marketing or demand generation
A track record of producing measurable sales pipeline
Hands-on experience with HubSpot, Salesforce, Marketo, or a comparable platform
Strong knowledge of funnels, nurturing, lead scoring, qualification, analytics, and campaign management
Strong written and spoken English, with confidence working closely with sales leadership

Who this fits

You’ll suit this role if you can own demand generation from acquisition through sales handoff and connect campaign activity to pipeline results. The position is full-time and remote from Brazil, with U.S. business hours. You’ll work closely with sales and communicate performance findings to leadership

From the employer

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

Build and execute multi-channel demand generation campaigns
Manage campaigns across:

Email marketing
Content
Webinars
Paid acquisition
Account-Based Marketing (ABM)

Build lead nurture and lifecycle programs
Partner with sales to define ICP, audiences, and targeting
Develop lead scoring and qualification frameworks
Track and improve MQL → SQL → Opportunity conversion
Analyze pipeline contribution, campaign ROI, and funnel performance
Improve marketing automation and CRM workflows
Run experiments to increase qualified leads and pipeline
Report performance insights and recommendations to leadership

Requirements

4+ years of B2B marketing or demand generation experience
Proven experience generating measurable sales pipeline
Strong understanding of B2B sales and marketing funnels
Experience with HubSpot, Salesforce, Marketo, or similar platforms
Experience building multi-channel demand generation campaigns
Strong knowledge of lead nurturing, scoring, and qualification
Strong analytical and campaign management skills
Comfortable measuring campaign ROI and pipeline contribution
Ability to collaborate closely with sales leadership
Strong written and verbal English communication

What Success Looks Like

Growth in qualified marketing-generated pipeline
Higher MQL-to-SQL and SQL-to-opportunity conversion
Strong campaign ROI and pipeline contribution
Effective lead nurturing and lifecycle programs
Clean marketing automation and CRM processes
Strong alignment between marketing and sales

Interview Process

Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Client Interview
Offer & Onboarding

Apply Now

If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

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