Marketing Analyst
Mid-level Marketing Analytics role at Patrianna. Remote, Malta · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Evaluate channel performance to uncover growth opportunities and improve campaign efficiency
- Plan and run tests such as Geo-lift studies to assess whether media investment is working
- Investigate ROAS changes and tracking problems independently, taking responsibility for the outcome
- Build and improve daily and weekly dashboards that surface useful marketing insights
- Turn stakeholder questions into analysis, then shape the findings into practical strategies
What you bring
- Strong performance marketing knowledge covering CPA, ROAS, LTV, and attribution
- Hands-on experience with Google Analytics 4, AppsFlyer, or Snowplow, plus solid SQL skills
- Experience presenting insights through Tableau, Looker, or Power BI
- Ability to explain complex analysis as clear recommendations for marketers and global partners
- A self-directed approach to solving business questions with limited guidance
Who this fits
You’ll suit a fast-moving, remote role where you independently investigate marketing performance and connect analysis to budget decisions. The position is listed in Sliema, Malta, with remote work, and involves collaboration with stakeholders across a global team. You’ll have ownership of your work while working alongside an expert BI team in a flat hierarchy.
From the employer
About Patrianna
Patrianna is a fast-scaling iGaming powerhouse headquartered in Gibraltar, with 200+ colleagues across Europe and beyond powering apps and web products for millions of players worldwide. We blend technology, product development, and entertainment to deliver standout social gaming experiences — think tailored strategies, cutting-edge software, and daily innovation in a fully remote-friendly culture.
We're ambitious problem-solvers who value speed, ownership, and fresh ideas. Whether you're scaling functions or diving into data, you'll thrive here with the freedom to innovate and grow alongside like-minded people in our ego-free, high-growth environment.
The Role
As our Marketing Analyst, you'll turn marketing data into actionable insights, optimizing campaigns for our social casino brands and driving real budget impact that directly shapes player experiences for millions worldwide.
What you'll do
Performance Analysis - Analyze campaign performance across channels to spot growth opportunities and boost efficiency through continuous learning and experimentation
Marketing Experimentation - Design and run experiments like Geo-lift tests to prove media spend value, taking ownership of results
Strategic Deep Dives - Lead ad-hoc analysis on issues like ROAS shifts or tracking gaps—working independently with full accountability for outcomes
KPI Excellence - Build and refine daily/weekly dashboards that deliver meaningful insights, not just data
Collaborative Impact - Partner with stakeholders in our flat hierarchy: turn their questions into analysis, then insights into strategies that create real-world results
What we're looking for
Marketing Expertise - Strong grasp of performance marketing: CPA, ROAS, LTV, attribution in high-pace environments
Technical Skills - Hands-on with tracking tools like Google Analytics 4, AppsFlyer, or Snowplow; solid SQL for querying and data work
Independent Thinking - Self-starter mindset who thrives on learning by doing and tackles business problems with minimal guidance
Visualization Mastery - Experience with Tableau, Looker, or Power BI to make insights clear and actionable for diverse teams
Communication Excellence - Translate complex findings into simple, impactful recommendations for marketers and partners across our global team
Why you'll love it here
High Pace, High Growth, Real Impact - Your analysis directly influences budgets for brands serving millions of players. Backed by our expert BI team, you'll enjoy full ownership of your work, flexibility to balance performance with personal well-being, and continuous opportunities to stretch yourself in a dynamic environment where your contributions are recognized and rewarded.
Work remotely with cutting-edge tech, grow alongside passionate colleagues who value open communication and mutual respect, and see your efforts create tangible results in the fast-evolving world of social gaming.
Equal Opportunities Statement
We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We welcome candidates from non-traditional career journeys and value diverse perspectives that fuel our innovation, collaboration, and growth in an environment where everyone can contribute their best work and thrive.
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