Senior Paid Media Strategist, Global (Offline / Online)
Paloaltonetworks Open · verified Sep 29, 2026 At a glance
Senior Paid Media role at Paloaltonetworks. Office - USA - CA - Headquarters · full-time · $144,200–$233,200 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set global brand media strategy and allocate investment across Linear TV, OOH, Radio, CTV, and digital channels
- Build the master media plan, directing channel choices and budget weightings while agencies support execution
- Connect offline impressions to digital intent signals that can guide follow-up actions and demand generation
- Develop editorial partnerships with Forbes, WSJ, and Bloomberg, and shape channel-specific creative with brand and content teams
- Work with analytics on brand tracking, lift studies, and attribution to assess media's business impact
What you bring
- At least ten years in media, including agency-side media planning experience
- A record of handling complex global accounts and budgets worth multiple millions
- Expertise with DV, TradeDesk, Amazon, LinkedIn, and brand measurement platforms such as Kantar or Qualtrics
- Hands-on knowledge of offline and digital media metrics, attribution, and B2B buying groups
Who this fits
This individual-contributor role suits a senior, hands-on strategist who can own global planning and investment decisions while partnering with agencies. Most teams work from the office full time, with flexibility when needed. Work visa sponsorship is unavailable.
From the employer
Our Mission
At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.Job Summary
We are looking for a hands-on media strategist to own our global brand media investments and master media plan. Reporting directly to the Director of Paid Media, this individual contributor role serves as the primary architect behind how we connect high reach brand channels like Linear TV, OOH, and Radio with high precision digital platforms.
While you will collaborate with agency partners who assist with tactical co- planning and execution, you will fully own the overarching strategy, channel mix, and investment allocations, and you will drive the vision that connects real world brand moments to downstream growth.
Your Impact: Strategic Leadership and Execution
- Own the global brand media investments. Balance the emotional resonance of high-reach channels like Linear, OOH, and Radio with the tactical precision of digital platforms to maintain a consistent, multi-touch narrative.
- You are the lead architect of the master media plan. While you leverage agency partners for the tactical execution and co-planning of offline and linear media, the strategic blueprint, investment weightings, and channel selection are exclusively owned by you. You move beyond simple oversight; you are the primary driver of the planning process, ensuring every dollar is an intentional investment in business growth.
- Design the technical frameworks where offline brand moments—Linear, OOH, and CTV—trigger immediate next best action. You ensure that real-world brand impressions are captured as high-fidelity intent signals to fuel our downstream demand engine.
- Lead high-level relationships with global editorial houses like Forbes, WSJ, and Bloomberg etc. Architect bespoke content partnerships and deep editorial integrations that establish Palo Alto Networks as the definitive thought leader in the cybersecurity space.
- Partner with content and brand creative to ensure assets are purpose-built for the media landscape. Provide data-backed insights to shape the creative strategy, ensuring assets are optimized for the specific nuances of each channel.
- Partner with analytics on the brand tracking and attribution architecture. Treat every media dollar as a strategic investment, partnering with analytics to prove P and L impact through brand lift studies and multi-touch attribution (MTA) models.
Qualifications
- 10+ Years of Media Experience
- Proven success managing complex, multi-million dollar global accounts and budgets. Agency-side media planning roots are necessary.
- Ability to influence executive leadership and justify investments in unproven channels through data-driven logic.
- Expert-level proficiency in the modern media stack, including DV, TradeDesk, Amazon, LinkedIn, and brand tracking tools like Kantar or Qualtrics. You know how these tools should connect and can identify friction points before they impact the business.
- Deep, hands-on understanding of the entire media ecosystem. You are as comfortable discussing GRPs and reach-frequency as you are with CTR, CPM, and multi-touch attribution.
- Understanding of the complexities of the B2B buying group but apply the radical audience empathy of B2C brand building to ensure our message is emotive and impactful.
- A detail-oriented, hands-on operator who takes genuine pride in execution, ensuring every asset, tag, and tracking link is thoroughly vetted and error-free before going live.
Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
$144,200.00 - $233,200.00/yrOur Commitment
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
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