Director Communications
At a glance
Director-level Communications role at Pakistan Single Window. Karachi · contract.
Pay not stated Communications salary
growthroles summary, based on the employer's posting.
What you'll do
- Set NAFSA’s communications and stakeholder plans, including updates about health risks and steps to address them
- Prepare consultation materials on SPS measures that help stakeholders understand compliance and market access
- Lead press activity, crisis messaging and spokesperson coordination, while tracking coverage and responding to issues
- Run internal change communications, digital channels, publications and the NAFSA helpline
- Build public education campaigns and toolkits, coordinate emergency messaging, and use communication metrics to improve results
What you bring
- A master’s degree in communications, journalism or another listed field
- At least twelve years in relevant communications work, including five or more leading a team or function
- Hands-on work in crisis or risk messaging, campaigns and digital communications
- Strong English and Urdu writing, editing and presentation skills, with the ability to explain technical topics plainly
Who this fits
This director-level contractor role is based onsite in Karachi. It suits an experienced communications leader who can work with regulators, technical teams and government or business stakeholders. The role covers both internal and public-facing communications, including crisis response and change messaging.
From the employer
This position is being recruited by Pakistan Single Window (PSW) on behalf of the National Agri-Trade and Food Safety Authority (NAFSA). NAFSA is being established as a strategic national initiative to strengthen Pakistan’s agri-trade ecosystem through enhanced regulatory oversight, facilitation, and modernization of food safety and trade processes. The selected candidate will be part of NAFSA’s foundational team, contributing to the development of systems, processes, and institutional capabilities.
Position Summary
Director Communications reports to DDG CSW. This role manages internal & external communications, stakeholders’ engagement, change management and public relations.
Main Responsibilities
Develop and execute NAFSA’s strategic communications and stakeholder engagement plan to support the Authority’s mandate and build public and stakeholder trust.
Support SAPW and OW in risk communication in line with the Act, including timely information to business operators and, where necessary, the general public on risks to human, animal or plant health and measures taken to prevent, reduce or eliminate such risks.
Support consultative and stakeholder consultations during preparation, evaluation and revision of SPS measures; design communication material to enable compliance and market access.
Manage media relations, press releases, briefings, crisis communications, and spokesperson coordination; monitor media coverage and respond to issues proactively.
Oversee internal communications and change management messaging across SAPW, Operations Wing and CSW to strengthen alignment and performance culture.
Establish, manage and update NAFSA’s digital platforms (website, social media, content management) and publications, ensuring accuracy, accessibility and compliance with confidentiality requirements.
Establish and manage NAFSA helpline directly or through outsourcing.
Develop communication toolkits, awareness campaigns, and public education materials related to SPS measures, food safety, biosecurity, and compliance obligations.
Coordinate with provincial and federal stakeholders for unified messaging during emergencies and crisis management situations.
Track communication KPIs (reach, engagement, sentiment, awareness) and continuously improve communication effectiveness.
Requirements
Education:
- Master’s degree (16 years of education) in Communications, Journalism, Public Relations, International Relations, Public Policy or a related field.
Experience
Minimum 12 years of relevant experience in corporate/public sector communications, media relations or stakeholder engagement, including at least 5 years in a leadership role.
Demonstrated experience in risk/crisis communication, campaign development and digital communications.
Excellent writing, editing and presentation skills in English and Urdu; ability to translate technical content into public-friendly messages.
Strong coordination skills and ability to work with technical teams, regulators and external stakeholders.
Experience in public sector or regulatory communications, including liaison with federal/provincial stakeholders and business associations.
Proven ability to manage agency relationships (media/creative/digital) and oversee production of high-quality communication deliverables.
Strong understanding of reputational risk management, stakeholder mapping and communication measurement.
For contact, kindly reach out to hr.support@psw.gov.pk.
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