Social Media Manager for a US DTC Company (Remote)
Paired Open · verified Oct 21, 2026 At a glance
Manager-level Social Media role at Paired. Remote, Venezuela · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Run organic Instagram and TikTok content from planning through publishing, including the calendar and posting rhythm
- Create and edit still and video posts from brand materials, creator submissions and product samples
- Turn creator material into emotionally resonant social posts, coordinating with the affiliate and partnerships lead
- Track US-facing trends and build them into a creative social approach that supports brand goals
- Make light video edits and adapt posts for use across both platforms
What you bring
- You have planned and delivered organic social strategy, with hands-on execution in both parts of the work
- You have created content for Instagram and TikTok and can handle basic video editing
- You can use Canva or comparable content tools and are comfortable working with AI tools
- You bring strong visual judgment and cultural awareness of US audiences and trends
Who this fits
This suits a hands-on social strategist who can move between planning, content production and trend-led execution. The role is fully remote for an international contractor, with a forty-hour workweek; EST availability is preferred.
From the employer
About us
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
About the Role
We’re hiring an Organic Content Strategist for a US DTC gifting brand to work remotely with their team.
The brand makes sentimental, gift-led products built around personal milestones like births and weddings. You’ll own their organic presence on Instagram and TikTok, from strategy to execution. That means planning the content calendar, creating and editing posts, and turning creator content into social posts that carry real emotion rather than reading like product marketing.
You’ll work in a small team directly with leadership and an outsourced agency layer. You’ll also partner closely with the brand’s Affiliate & Partnerships Manager, turning the creator content they bring in into organic posts.
Job Responsibilities
Day to Day
- Own the brand’s organic presence across Instagram and TikTok.
- Create and edit static and video content using company assets, creator content and product samples.
- Source creator-generated content and shape it into engaging organic posts.
- Do light video editing and adapt content for cross-platform use.
- Manage the posting cadence and the organic content calendar.
Strategy & Collaboration
- Develop and execute a creative content strategy aligned with brand goals and trends.
- Monitor trends, especially US trends, and translate them into on-brand social content.
- Work with the affiliate/outreach role so creator content lines up with the social strategy.
Requirements
- Proven experience both planning and executing organic social media strategy, not one or the other.
- Experience creating content specifically for Instagram and TikTok.
- Light video editing ability.
- Comfortable using AI tools, Canva or similar content tools.
- Creative and trend-savvy, with a strong visual eye.
- Strategic, but also hands-on and execution-oriented.
- Idea-driven, culturally aware and proactive.
- Cultural fluency with a US audience, since the role reads and reacts to US trends.
- Availability to work EST hours is preferred.
Benefits
- $3,000+ USD per month.
- Full-time, 40 hours a week, as an international contractor.
- 100% remote work flexibility from anywhere.
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