CRM & Retention Marketing Specialist
Mid-level Retention Marketing role at Paired. Remote, Brazil · contract.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run Klaviyo email campaigns and flows, from welcome through win-back and promotions
- You'll test and refresh existing templates, then troubleshoot flow performance and deliverability
- You'll plan and send SMS campaigns while tracking channel results
- You'll administer subscriptions in Recharge and update PDP and homepage content for launches
- You'll segment audiences and tailor messages to improve engagement
What you bring
- You bring at least two years of hands-on Klaviyo work
- You understand Klaviyo flow structure and can diagnose existing templates
- You've used Recharge or a comparable subscription platform and have SMS marketing experience
- You know Shopify and work in a data-driven, organized, self-directed way
- Supplement or CPG experience is a strong plus
Who this fits
This role suits a self-directed CRM marketer who enjoys optimizing existing assets, flows, and channel performance. You must be based in South America or Europe and overlap with US business hours. It is a full-time remote contractor role. Fresh design and copywriting are optional, not required.
From the employer
We are looking for a skilled CRM & Retention Marketing Specialist to own and manage all email and SMS marketing efforts for a growing brand. Email templates are already built — this role is focused on managing, reviewing, and optimizing Klaviyo flows and campaigns, along with managing our subscription program via Recharge. This is a full-time, remote position that requires overlap with US business hours.
Responsibilities
- Own and manage all email marketing campaigns and flows in Klaviyo (welcome series, post-purchase, win-back, browse/cart abandonment, promotional)
- Review, test, and update existing email templates to ensure they are working effectively and performing well
- Maintain and optimize existing Klaviyo flows for performance and deliverability
- Plan, build, and send SMS campaigns
- Manage the subscription program through Recharge
- Update PDPs and homepage content for new product launches
- Segment audiences and personalize messaging for maximum engagement
- Monitor and report on email/SMS performance metrics
Requirements
- 2+ years of hands-on Klaviyo experience
- Strong understanding of Klaviyo flows and flow architecture
- Comfortable reviewing, troubleshooting, and updating existing email templates (design/copywriting from scratch not required, but a plus)
- Experience with Recharge or a similar subscription management platform
- SMS marketing experience
- Familiarity with Shopify
- Supplement/CPG industry experience is a strong plus
- Data-driven, highly organized, and self-directed
- Must be based in South America, or Europe and able to overlap with US business hours
Benefits
- Competitive salary in US dollars
- Fully remote role
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