Marketer (Onsite - Las Vegas, Nevada
At a glance
Mid-level General Marketing role at PACS. Remote, United States · full-time · $70,000–$120,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run marketing and public relations programs that support census growth and give the community accurate facility information
- Keep resident, employee and facility information-release procedures current and aligned with privacy rules
- Update brochures, manuals and information packets, and coordinate internal updates through newsletters, notices and meetings
- Gather customer satisfaction feedback, support resident-program publications and build relationships with families and community groups
- Coordinate media updates, brief the Administrator on coverage and manage public information during emergencies
What you bring
- A bachelor’s degree or equivalent, or five years of healthcare marketing or public relations experience in its place
- Working proficiency with Microsoft Office Suite
Who this fits
This is an in-person Las Vegas role with direct or indirect supervisory duties. You’ll also prepare and manage the department budget with the Administrator, and may help evacuate residents during emergencies.
From the employer
This role is in person located in Las Vegas, Nevada. Location will be discussed during interview.
General Purpose
The primary purpose of this position is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services.
Essential Duties
• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.
• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.
• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.
• Review marketing and public relations policies annually and recommend updates as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.
• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.
• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.
• Schedule and participate in departmental meetings related to marketing and public relations activities.
• Provide creative support for activity and social services departments in developing resident programs and publications.
• Maintain positive relationships with families, residents, and community and civic leaders.
• Participate in community and civic groups to promote facility engagement and charitable activities.
• Coordinate with news media to share positive developments, new programs, or promotions.
• Keep the Administrator informed of media coverage or public information that could impact the facility.
• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.
• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Serve on committees as directed by the Administrator.
• Maintain confidentiality of all resident information, including protected health information.
• Interpret and communicate resident rights to residents, families, and staff as appropriate.
Supervisory Requirements
This position includes direct or indirect supervisory responsibilities.
Qualification
Education and/or Experience
• Bachelor’s Degree from an accredited college or university, or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
• Proficiency in Microsoft Office Suite required.
Physical Demands
• Must occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, and hear. • Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
• May be required to assist in resident evacuation during emergencies.
Compensation: $70,000 to $120,000 annually depending on experience.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.
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