Assistant Manager Marketing Campaign

Oxford University Press oup.com Open · verified Sep 18, 2026

Karachi Manager Marketing Operations

Mid-level Marketing Operations role at Oxford University Press. Karachi.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run digital campaigns that expand online reach and encourage audience interaction
Create unified messaging across PR, content marketing, social media, and other channels
Use audience segments and customer profiles to improve demand-generation results
Organize BTL events, promotions, launches, and direct marketing to engage consumers
Review campaign data and adjust activity to improve results and customer experience

What you bring

Hold a master’s degree, preferably in marketing or business studies, from a reputable institution
Bring three to four years of experience building multi-channel roadmaps with proven results
Understand education audiences and create relevant communications that support their success
Manage several campaigns at once and turn data into actionable insights
Communicate clearly in writing and speech to develop compelling messages

Who this fits

You’ll suit this role if you understand education audiences, stay organized across concurrent campaigns, and use analysis to guide marketing decisions. The position is listed in Karachi, Pakistan, with no timezone or travel details provided.

From the employer

About the Role

This position is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and market penetration, leading to increased market share. This role involves leading comprehensive marketing campaigns across various channels, including digital, social media, and Below-The-Line (BTL) activities.
The incumbent will leverage data-driven insights to optimize campaign performance, enhance customer experiences, and streamline marketing processes. Additionally, this role requires collaboration with cross-functional teams to ensure cohesive brand messaging and contribute to the overall growth and success of the organization.

Brief responsibilities of the role will include:

Strategically plan and implement digital marketing campaigns to strengthen online presence and foster customer engagement.
Develop cohesive communication strategies that include PR, digital marketing, content marketing, and social media to ensure consistent brand messaging.
Apply best practice segmentation and customer profiling techniques to maximize the effectiveness of demand generation initiatives.
Plan and manage Below-The-Line (BTL) activities such as events, promotions, product launches, and direct marketing efforts to drive consumer engagement.
Track and analyse campaign performance data to make informed adjustments and enhance overall effectiveness.

About You

The ideal candidate will be required to have the following:

Master’s degree preferably in Marketing or Business Studies from reputable educational institution.
At least 3 to 4 years of experience with proven track record of developing multi-channel roadmaps.
Deep empathy for the audience of education market and want to help accelerate their success through relevant, useful communications
Strong organizational skills to manage multiple campaigns simultaneously
Ability to analyze data and derive actionable insights.
Excellent written and verbal communication skills for crafting compelling messages