Marketing Campaign and Event Manager
At a glance
Manager-level Marketing Operations role at Dexmate. Fremont · full-time · $70,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build online and offline campaigns for target customer profiles and industry segments, working with Product Marketing on messaging
- Run trade shows, conferences, demos and roadshows from planning through on-site delivery, including vendors and booth setup
- Work with Sales to generate leads, book event meetings and ensure captured leads reach sales for follow-up
- Measure leads, meetings and pipeline from campaigns and events, then adjust spend and channels based on returns
- Coordinate campaign assets and sales support with Product Marketing, Sales, Content and Leadership
What you bring
- At least four years in B2B or B2C marketing, demand generation or event work
- A track record managing integrated campaigns and industry events
- Background in enterprise or deep-tech settings such as robotics, hardware or AI
- You can manage several campaigns at once and use performance data to improve returns
Who this fits
This manager role suits someone who can run campaigns and events while partnering closely with sales and marketing teams to support enterprise pipeline. The job is on-site in Fremont.
From the employer
Dexmate is building the foundation for physical AI — combining a new generation of robots with a universal Physical AI OS, making robots as easy to build and deploy as software. Today, robotics is fragmented, slow, and closed: most builders are forced to reinvent the same stack again and again, and most ideas never make it past the prototype stage. We exist to change that. Our mission is to democratize robotics by lowering the barrier to entry, delivering a plug-and-play platform for developers, researchers, and enterprises, and cultivating an open ecosystem that accelerates the evolution of physical AI. If you want to help shape the next layer of human capability — and believe the future of robotics should be built together, not in isolation — we'd love to build it with you.
About the Role
We're looking for a Marketing Campaign & Event Manager to drive pipeline growth through high-impact campaigns and industry events.
This role will own the planning and execution of integrated marketing campaigns (online + offline), with a strong focus on:
Generating high-quality leads
Supporting enterprise sales cycles
Showcasing our technology through real-world engagement
You will work closely with Product Marketing, Sales, and Leadership to ensure campaigns and events are tightly aligned with business goals and revenue targets.
What You'll Do
1. Campaign Strategy & Execution
Plan and execute integrated marketing campaigns across online and offline channels
Develop targeted campaigns aligned to ICPs and key industry verticals
Partner with Product Marketing to ensure strong messaging and positioning
Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
2. Event & Field Marketing
Own end-to-end execution of industry events, including:
Trade shows
Conferences
Customer demos and roadshows
Coordinate logistics, vendors, booth design, and on-site execution
Collaborate with Sales to maximize meetings and pipeline from events
3. Pipeline & Lead Generation
Drive high-quality lead generation and account engagement
Support Account-Based Marketing (ABM) initiatives
Ensure strong lead capture, follow-up, and handoff to sales
4. Performance Tracking & Optimization
Track and report on campaign and event performance:
Leads generated
Meetings booked
Pipeline created
Analyze ROI and continuously optimize campaigns and channel mix
5. Cross-Functional Collaboration
Work closely with:
Product Marketing (messaging & GTM alignment)
Sales (account targeting, follow-ups, deal support)
Content team (campaign assets and collateral)
Required Qualifications
4–7+ years of experience in B2B, B2C marketing, demand generation, or event marketing
Proven experience managing integrated campaigns and industry events
Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)
Strong project management skills with the ability to manage multiple campaigns simultaneously
Data-driven mindset with experience tracking performance and optimizing ROI
Excellent communication and cross-functional collaboration skills
Preferred Qualifications
Experience in robotics, automation, or industrial technology
Familiarity with long enterprise sales cycles and complex buying processes
Experience with Account-Based Marketing (ABM) strategies
Experience working closely with sales teams to drive pipeline
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