Head of Marketing

OuterSignal outersignal.com Open · verified Aug 21, 2026

Remote US Full-time Director Marketing Leadership

Leadership Marketing Leadership role at OuterSignal. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build demand generation across paid, organic, affiliates, partnerships, and outbound for the Shopify ecosystem
Manage a million-plus annual marketing budget and shift spend toward channels that convert
Run LinkedIn and Meta acquisition, including retargeting and lookalike campaigns
Create affiliate, partner, content, outbound, and cold-email programs
Set channel strategy and positioning with the founders, then grow the marketing team

What you bring

At least four years in B2B SaaS marketing, growth, demand generation, or performance marketing
A track record of scaling a company, ideally in e-commerce tools, Shopify, or martech
Hands-on knowledge of paid acquisition across Meta, LinkedIn, retargeting, and lookalikes
Experience starting affiliate or partnership programs and using HubSpot or a similar CRM
Comfort with CAC, LTV, payback period, channel contribution, and precision outbound

Who this fits

You’ll suit an early-stage operator who wants ownership and can move between strategy and execution. The role calls for comfort with ambiguity, organized chaos, and direct collaboration with the founding team. It is remote-first for people based in the United States, with responsibility for hiring as the company reaches milestones.

From the employer

About OuterSignal
We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.

What You'll Do:

Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
Deploy a $1M+ annual marketing budget across channels that actually convert
Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
Build and manage our affiliate program and content engine (agencies, consultants, tech partners)
Oversee our outbound and cold email strategy
Work directly with Founders on channel strategy, messaging, and market positioning
Hire and scale the marketing team as we hit milestones

Who You Are:

4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech
Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
Experience building affiliate or partnership programs from scratch
Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting
Fluent in HubSpot (or similar CRM) for pipeline management and automation
You think in CAC, LTV, payback period, and channel contribution
Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools
Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.

What We Offer:

Impact: Join at the ground floor where your work directly influences company trajectory
Growth: Rapid company growth creates exceptional learning and advancement opportunities
Flexibility: Remote-first culture with autonomy over your work
Team: Work alongside the founding team
Mission: Revolutionizing the way brands understand and market to their customers