Digital Copywriter
At a glance
Mid-level Copywriting role at O'Reilly Auto Parts. Headquarters · full-time.
Pay not stated Copywriting salary
growthroles summary, based on the employer's posting.
What you'll do
- Write digital campaign copy for email, social, landing pages and custom content across marketing and eCommerce
- Create SEO-focused web copy for products, repair guidance and sponsored placements, using marketing plans as direction
- Review and polish copy for AP style and SEO, following internal research and approval steps
- Coordinate with designers so written content and visual elements work together, and help shape website content plans
- Draft creative briefs for landing pages and web content while tracking SEO practices, rankings and keyword research
What you bring
- A bachelor’s degree in journalism, marketing or a related field
- At least two years in copywriting or another creative marketing role
- Strong writing and proofreading, with careful attention to detail
- Working ability with MS Office and the organization to manage competing deadlines
Who this fits
This mid-level role suits a writer who can work creatively with limited oversight and alongside a team. Automotive familiarity and video scripting experience are useful additions.
From the employer
The Digital Copywriter will be responsible for writing and/or developing online content for all digital marketing and eCommerce channels.
ESSENTIAL JOB FUNCTIONS
Conceptualize and write creative content for all channels within digital marketing and eCommerce, from email and social media to landing pages and custom content.
Follow marketing plans and strategy documents to write SEO-optimized web content (i.e. product descriptions, product titles, How-To repair content, sponsored content for digital vendors, etc.)
Proofread and edit other work, adhering to AP style and SEO guidelines
Follow internal research and proofing processes while also seeking ways to increase team efficiencies
Work with the design team to ensure that copy and design elements work together seamlessly
Support the planning and execution of the content strategy for the website
Assist in the preparation of creative briefs for landing pages and other web content
Keep current with digital content and SEO best practices, search engine ranking, and keyword and competitor research tools.
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:
Bachelor’s degree in journalism, marketing or relevant field.
2+ years of experience in copywriting or other creative marketing fields
Excellent writing and proofreading skills.
Excellent verbal, communication, organizational, and time-management skills.
Proficiency in MS Office.
Ability to present a professional company image and positive attitude.
Comfortable in a TEAM-oriented work environment.
Ability to work productively and creatively with limited supervision.
Superb attention to detail.
Desired:
Experience and knowledge of video content production and scripting
Automotive knowledge.
Capability to increase our website user experience and product catalog through descriptions and other written content.
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.
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