Customer Market Research Analyst
At a glance
Mid-level Customer Marketing role at O'Reilly Auto Parts. Headquarters · full-time.
Pay not stated Customer Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn Voice of the Customer data into clear findings, executive summaries, and recommendations for teams
- Build recurring and ad hoc reports, plus performance dashboards for digital marketing and e-commerce
- Review site metrics and customer feedback to find ways to improve site experience across product categories
- Plan customer research for B2C and B2B websites, from initial concept through delivery
- Work with Digital Site Operations and Analytics on website insights, reporting, and A/B or multivariate testing
What you bring
- A degree in human-computer interaction, psychology, or marketing, or equivalent relevant work experience
- Strong working knowledge of Microsoft Word, Excel, and PowerPoint
- You can interpret large datasets, make evidence-based decisions, and explain findings clearly
Who this fits
This mid-level role suits someone who enjoys customer research and turning behavior and data into practical recommendations. You’ll work across departments and need to handle unclear situations independently while maintaining high standards.
From the employer
The Analyst is responsible for supporting the business across multiple departments to successfully plan, execute, analyze and report on “Voice of the Customer” projects that help uncover insights and drive action. Primary responsibilities will include project setup, creating ad hoc reports, and maintaining reoccurring reports for various teams.
ESSENTIAL JOB FUNCTIONS
Analyze results from past business operations to identify trends and forecasts in order to recommend improvements to the business processes.
Curate and organize historical primary research, secondary research, and industry trend content that is easily available upon request.
Compile, organize, and reconcile Voice of Customer data for a variety of teams and areas of focus.
Translate raw data into easy-to-understand findings including preparation of executive summaries and recommendations.
Collaborate and partner with teams from multiple departments for reporting and metrics to create a multi-source view of brand health (Marketing, Omnichannel, Professional Sales, etc.).
Develop reporting dashboards and tools for digital marketing and e-commerce site performance on a weekly, monthly, quarterly, semi- and annual basis, or as needed by the business.
Analyze site metrics, voice of customer feedback, and related data to identify opportunities to improve the customer experience across the site and various product categories.
Plan, develop and deliver marketing, ecommerce, and omnichannel customer research initiatives across both B2C and B2B websites from concept through completion.
Work closely with the Digital Site Operations/Analytics team to develop strategic insights for website activity, enhanced reporting, and A/B/Multi-Variant testing.
Operate independently and manage ambiguous and subjective situations while maintaining high quality standards for the customer.
Create Ad-hoc reporting and support new report development as needed.
Assist with special department projects at the direction of leadership.
All other duties as assigned.
SKILLS/EDUCATION/EXPERIENCE
Required:
Bachelor’s degree in Human Computer Interaction, Psychology, or Marketing (1-2 years of equivalent work experience in online marketing, e-commerce, omnichannel, or project management considered in lieu of degree)
Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint
Passionate about the customer with a strong interest in understanding and driving user behavior
Analytical, process-oriented, and comfortable working with large data sets and making data-driven decisions
Excellent written and verbal communication skills
Comfortable in a team-oriented work environment
Desired:
2-4 years of experience in marketing research, customer research, or digital/ecommerce strategy
Python, R, JMP, SPSS or other analysis tools/languages
Recent experience in Customer Research, Digital Strategy, Advertising/Marketing, B2C Ecommerce, B2B Ecommerce, or Retail
Experience with web analytics
Automotive knowledge
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.
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