Customer Marketing Analyst, CSP
At a glance
Mid-level Customer Marketing role at Mars (External). Illinois-Chicago · full-time.
Pay not stated Customer Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Assess trade promotion tactics and recommend where customer investment should be optimized
- Use shopper and consumer insights on price and promotions to build customer selling stories
- Run channel- and customer-level analyses to shape promotional strategies around sales, share and profitability goals
- Work with Trade Promotion Managers and team leads to grow profitable sales and share across assigned U.S. channels
- Lead commercial discussions with sales directors and retailers, using customer reviews to weigh tradeoffs and advance opportunities
What you bring
- A professional degree in business, economics, administration or an equivalent qualification
- At least one year working with cross-functional teams in the fast-moving consumer goods industry
- Strong command of syndicated data, including its nuances, and the ability to turn insights into practical opportunities
Who this fits
This mid-level role suits someone who can analyze promotion investments and turn findings into recommendations for internal teams and retail customers. You’ll need to travel for about one-fifth of your time.
From the employer
Job Description:
This role is responsible for the execution of customer investment strategy through the evaluation of trade promotion tactics and building optimization recommendations. This role will leverage existing shopper/consumer insights on price & promotions assigned per customer/channel to deliver selling stories for optimization activities. The purpose for this position is to support our stakeholders on gaining better understanding on how they invest today and where they need to shift investments tomorrow in order to deliver better revenue for customers, consumers, and the business. What are we looking for? Professional Degree in Business, Economics, Administration or equivalent. 1+Years professional experience working with leading multi- functional teams for Fast Moving Consumer Good Industries Familiarity with customer base and working knowledge of retail merchandising and in store execution tactics is a nice to have. Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances Must be skilled with turning insights into opportunities & translating them into actionable. Technical knowledge skills (e.g., Excel, PowerPoint, Tableau, Power BI, SAP knowledge would be a nice to have). Availability to travel 20% of time is needed. What will be your key responsibilities? Identify and evaluate promotion optimization opportunities Partner with Trade Promotion Managers and Team Lead, to drive profitable sales and share growth across the U.S. for assigned channel Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives facilitate strategic conversations with internal Sales Directors and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
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