Digital Campaign Manager

Opus 2 Open · verified Sep 10, 2026

On-site Kansas City Full-time Manager Campaign Management

Mid-level Campaign Management role at Opus 2. Kansas City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run digital plans that lift awareness, engagement, MQAs, and sales opportunities across global accounts
Own LinkedIn campaigns and use Demandbase signals plus account display to reach buying groups
Manage display, social, and email programs while testing audiences, creative, bids, and nurture paths
Coordinate with regional campaign, content, design, sales, and operations teams on targeting and landing pages
Review campaign data, report results, and refine programs to improve pipeline and return

What you bring

Bring at least five years in B2B digital marketing, especially paid social and programmatic work, preferably in SaaS
Use LinkedIn Business Manager to build, optimize, and report on campaigns across its ad formats
Have hands-on experience with Demandbase or another ABM system covering intent signals, journey stages, and account-level display
Show success against pipeline and ROI goals, with experience using marketing automation and CRM platforms
Communicate clearly, manage concurrent programs, and hold a bachelor's degree in marketing, business, or a related field, or equivalent experience

Who this fits

This role suits a B2B digital marketer who can combine paid media, ABM, email, analytics, and integrated campaign planning. You’ll work with marketing, sales, operations, client success, content, design, and regional teams, including in remote or virtual settings. The position is full-time and onsite in Kansas City.

From the employer

The Digital Campaign Manager is responsible for planning, managing, and executing integrated digital marketing initiatives to drive pipeline and revenue growth. You will work closely with stakeholders across marketing, sales, operations, and client success teams, focused on digital channels — including LinkedIn advertising, Demandbase ABM, display, and email — to engage target accounts and move prospects through the buyer's journey.

What you'll be doing

Plan and execute digital strategy supporting integrated campaign strategy, aligning with regional campaign managers, to grow awareness, engagement, marketing qualified accounts (MQAs), and sales qualified opportunities across global targets
Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across all key personas in Opus 2 buying groups
Lead the utilization and optimization of Demandbase as the core ABM platform, leveraging intent data, buying signals, and account-level display advertising to ensure coverage across target accounts in alignment with sales
Manage digital ad campaigns across display and social channels, continuously testing creative, audience segments, and bidding strategies to improve performance and ROI
Develop and manage email programs to keep engaged contacts warm and move top-of-funnel prospects through the buyer's journey to conversion
Collaborate with content and design teams to develop compelling digital ad creative and landing page experiences relevant to target audiences
Coordinate with regional campaign managers and marketing operations on ABM execution, audience targeting, and performance reporting
Deploy digital marketing strategy to accelerate in-pipeline opportunities
Monitor, analyze, and report on digital campaign performance regularly, using data to evaluate effectiveness and optimize programs
Stay current on digital marketing trends, platform updates (LinkedIn, Demandbase), and emerging best practices

Requirements

What we're looking for in you

5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising, preferably in SaaS
Hands-on expertise with LinkedIn Business Manager — building, managing, and optimizing campaigns across all LinkedIn ad formats and reporting on pipeline influence
Hands-on experience with Demandbase or a comparable ABM platform (e.g., 6sense), including intent data, journey stages, and account-targeted display advertising
Proven track record of achieving pipeline and ROI targets through optimization of digital marketing campaigns at scale
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for lead nurture, reporting, and campaign attribution
Strong analytical skills — comfortable working with campaign dashboards, conversion data, and performance reporting
Expert at developing and executing integrated marketing plans that combine digital and field tactics
Strong, decisive project manager able to multitask and prioritize concurrent campaigns and programs
Excellent written and verbal communication skills, effective both collaboratively and in a remote/virtual environment
Bachelor's degree in marketing, business, or a related field, or equivalent work experience

Benefits

Working for Opus 2

Opus 2 is a global leader in LegalTech, creating solutions to drive digital transformation in the industry. We are a trusted partner of the world’s leading legal teams with 98 percent of the world’s 50 largest law firms using Opus 2.

Our people-first culture is the foundation of our achievements. We work together in a high-energy, future-focused, service-minded culture that delivers the best legal tech solutions in the market. Working at Opus 2, you will receive:

401k contribution
21 days annual vacation with additional days offered at length-of-service milestones
Healthcare, dental plan and vision insurance benefits
Annual paid day for volunteer service or dependent care
An opportunity to participate in the employee share program