Product Marketing Manager
At a glance
Manager-level Product Marketing role at OnTarget Communications. Rosh Ha'Ayin · full-time.
Pay not stated Product Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set product positioning and messages for different industries and buyer personas, grounded in business value
- Turn software features into straightforward explanations that make the customer benefit clear
- Plan launches and significant product updates, coordinating with product, sales, marketing and partner teams
- Create sales and partner resources such as presentations, competitor battlecards and ROI materials
- Study competing products, shape analyst narratives, and use customer feedback to develop success stories
What you bring
- At least three years in product marketing for B2B SaaS or enterprise software
- A record of leading messaging and go-to-market work for complex products
- Practical experience creating sales enablement and positioning products against competitors
- Fluent English and Hebrew
Who this fits
This role suits a product marketer who can own messaging and launches while equipping sales and partners with practical materials. It is a full-time hybrid position in Central Israel, with four office days each week.
From the employer
The Role:
Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches.
Scope: Fulltime, Fully Employed
Model: Hybrid - 4 days in office
Location: Central Israel
Responsibilities
Define positioning and messaging across industries and personas
Build strong value propositions focused on business impact
Translate product capabilities into clear, simple messaging
Lead go-to-market for launches and major updates
Create sales and partner enablement materials (decks, battlecards, ROI content)
Conduct competitive analysis and support differentiation
Develop analyst-facing narratives
Gather customer insights and build success stories
Qualifications
3+ years in Product Marketing (B2B SaaS / enterprise software)
Experience owning messaging and GTM for complex products
Strong storytelling and communication skills
Hands-on with sales enablement and competitive positioning
Fluent English and Hebrew
Global GTM experience – advantage
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Product Marketing
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