Customer Marketing Manager

Onit, Inc. Open · verified Sep 16, 2026

Remote US Full-time Manager Customer Marketing

Mid-level Customer Marketing role at Onit, Inc.. Remote, USA · full-time · $92,500–$119,000 base.

SalaryStated by Onit, Inc.

$92,500 – $119,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run campaigns that encourage existing customers to adopt add-ons, complementary products, and broader use cases
You'll analyze customer, product, and account data to find audiences and cross-sell or upsell opportunities
You'll create customer content such as solution spotlights, case studies, webinars, newsletters, and email campaigns
You'll align expansion work with Sales, Customer Success, Product Management, customer needs, and account priorities
You'll track pipeline, revenue, engagement, and conversion results, then improve targeting and messaging from the data

What you bring

You'll bring a bachelor's degree in marketing, business, or a related field; an MBA is a plus
You'll have at least five years in B2B marketing, with customer marketing or engagement experience preferred in software or technology
You'll understand customer lifecycle management and retention practices
You'll have experience managing toward revenue or pipeline goals and reporting progress to sales and executive stakeholders
You'll be proficient in HubSpot and Salesforce and able to use data to guide decisions

Who this fits

You’ll thrive if you enjoy customer expansion, content creation, campaign execution, and cross-team work in a B2B setting. You’ll need to communicate well with varied teams and connect marketing activity to commercial results. This is a remote role for someone based in the USA.

From the employer

About Onit: We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.
We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech.If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you.

Key Responsibilities:

Expansion Campaigns: Develop and execute targeted customer marketing campaigns that promote relevant add-on products, complementary solutions, and expanded use cases to existing customers.
Customer Segmentation and Opportunity Identification: Use customer, product usage, and account data to identify high-potential audiences and whitespace opportunities for cross-sell and upsell campaigns.
Expansion Content and Enablement: Create customer-facing content, including solution spotlights, use cases, customer stories, webinars, and email campaigns, that clearly communicates the value of expanding Onit solutions.
Cross-Functional Growth Alignment: Partner with Sales, Customer Success, Product Management, and other stakeholders to align expansion campaigns with account priorities, customer needs, and commercial opportunities.
Analytics and Reporting: Own and report against an annual cross-sell/upsell pipeline and revenue target; measure campaign engagement, conversion, influenced pipeline, and expansion revenue, and use performance insights to optimize targeting, messaging, and future programs.
Customer Expansion Programs: Plan and execute targeted webinars, product education, and other customer programs that showcase additional Onit capabilities and encourage broader adoption across the customer base.
Content Development: Write, edit, and publish compelling content that speaks to our customers’ needs, such as case studies, success stories, webinars, and newsletters that highlight the value of Onit’s solutions.
Customer Advocacy: Own our customer advocacy program, encouraging happy customers to share their stories and participate in reference and case study opportunities.
Events and Webinars: Plan and execute customer-focused events and webinars that foster community engagement and showcase our latest product innovations.

Required Skills:

Bachelor's degree in marketing, business, or a related field; MBA a plus.
5+ years of experience in marketing, with a focus on customer marketing or engagement within a B2B environment, preferably in software or technology.
Strong understanding of customer lifecycle management and best practices in customer retention.
Comfortable operating with a defined revenue or pipeline target and reporting progress against it to sales and executive stakeholders.
Proven ability to develop and execute successful marketing campaigns and create content tailored to customer needs.
Excellent communication and interpersonal skills, with a demonstrated ability to collaborate across diverse teams.
Proficient in HubSpot and Salesforce
Analytical mindset with the ability to interpret data and make informed, data-driven decisions.

At Onit, we’re committed to offering fair and competitive compensation. In addition to base pay, associates are eligible for an annual discretionary bonus. The final base salary you receive will reflect factors such as your skills, education, experience, and work location.
Benefits & Perks That Support You:Onit offers a comprehensive total rewards package designed to support the whole employee at work and beyond:Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.Income Protection: 100% employer-paid life and disability insurance.Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.Community Engagement: One paid volunteer day each year to give back to the community.
Our Commitment to ApplicantsWe know that not everyone will check every box in a job description. At Onit, we value diversity, inclusion, and authenticity. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply. You may be exactly who we’re looking for.
This position will remain open for applications for 7 calendar days from the posting date.