Head of Creative
At a glance
Director-level Creative role at Oner Active. New York · full-time · $140,000–$150,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the creative direction across brand channels, turning brand strategy into distinctive work that can scale
- Guide campaigns and launches from early concepts through finished assets, keeping art direction, design and styling aligned
- Lead and develop the art directors, graphic design manager and style editor, setting standards and managing priorities
- Coordinate creative delivery with brand, social, PR, partnerships, marketing and product teams across consumer touchpoints
- Approve final creative work and protect its quality and consistency as the brand expands internationally
What you bring
- At least eight years in senior creative leadership roles with global scope
- Experience in fashion, activewear or another listed consumer-brand area
- A portfolio showing campaign direction, brand development and work across multiple channels
- A track record of mentoring creative teams that include managers and senior specialists
Who this fits
This director-level role suits a creative leader who can guide art direction, graphic design and styling while connecting ambitious ideas to business goals. You will manage a team. The position is hybrid, with three days each week in the New York office.
From the employer
Role: Head of Creative
Reports into: Brand Director
Direct reports: Art Directors, Graphic Design Manager and Style Editor
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Location: Hybrid, working 3 days per week from our offices in New York, USA
About Us
Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.
To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.
These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.
Our Purpose and Mission
We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.
About you:
The Head of Creative is responsible for defining, elevating and protecting the creative expression of ONER Active across all brand touch points. This role translates ONER’s brand vision into a distinctive and culturally relevant creative output, ensuring consistency, quality and impact across campaigns, content, retail, digital and experiential.
You will lead and inspire the creative team, including the Art Directors, Graphic Design Manager and Style Editor, while working closely with Brand, Social, PR, Partnerships and Marketing to deliver world-class creative that strengthens ONER’s position as a global leader in women’s elevated activewear.
This role requires both creative excellence and leadership maturity, balancing vision, execution and team development. You will own the outcome across art direction, graphic design and styling, so that every touchpoint is consistent, premium and unmistakably ONER.
You’ll be responsible for:
Creative Leadership & Vision
In line with the Creative and Brand Directors set and lead the overarching creative vision for ONER Active across all brand channels
Translate brand strategy into compelling, distinctive and scalable creative expression
Define, evolve and protect ONER’s visual and creative identity as the brand scales globally
Ensure all creative output reflects ONER’s premium positioning, ambition and cultural relevance
Campaign & Brand Creative Direction
Oversee the end-to-end creative development of campaigns, product launches and key brand moments
Lead concept development in partnership with the Brand Director and Creative Director
Bring art direction, graphic design and styling together on every campaign and shoot, so the concept carries through from mood board to final asset
Ensure creative consistency across digital, retail, social, experiential and PR touchpoints
Continuously raise the creative standard across every brand output
Team Leadership & Development
Lead, inspire and develop the creative team, including the Art Directors, Graphic Design Manager and Style Editor
Set clear objectives and creative standards for art direction, graphic design and styling, and hold each discipline accountable for delivery
Align priorities, workload and deadlines across the three disciplines, removing blockers quickly
Run regular 1:1s and performance reviews, giving direct, constructive feedback and ongoing mentorship
Build a high-performing, collaborative and ambitious creative culture
Shape recruitment and freelance resourcing across the team, so the right talent is in place as the brand grows
Evolve team structure and capability in line with brand growth and global expansion
Cross-Functional Collaboration
Partner closely with the Head of PR & Communications, Head of Photo & Video, Head of Brand Narrative, Head of Creative Operations, and Web, Partnerships and Product teams
Ensure creative is delivered seamlessly and consistently across all consumer touchpoints
Drive strong alignment between creative vision and commercial objectives
Creative Quality & Governance
Own final creative sign-off across all brand work
Ensure the highest standards of craft, execution and detail
Safeguard brand integrity and consistency as the business scales internationally
What Success Looks Like:
ONER Active has a clear, distinctive and elevated global creative identity
Campaigns and brand moments are culturally relevant, highly impactful and commercially effective
Creative output is consistent, premium and instantly recognisable
Art direction, graphic design and styling work as one team and deliver a single, cohesive look
The creative team is motivated, high-performing and continuously developing
ONER Active is recognised as a global creative leader within the activewear industry
You’ll need to have:
8–12+ years of experience in global senior creative leadership roles
Background within fashion, activewear, or culturally driven consumer brands
Strong portfolio demonstrating creative direction across campaigns, brand development, and multi-channel execution
Proven experience leading, mentoring, and developing high-performing creative teams, including managers and senior specialists across art direction, graphic design and styling
Strong understanding of how art direction, graphic design and fashion styling work together to tell one brand story
Exceptional creative judgment with a refined aesthetic and meticulous attention to detail
Ability to translate brand strategy into compelling, commercially effective creative
Skilled at balancing ambitious creative vision with clear business objectives
Strong collaborator who thrives in fast-paced, evolving environments
Equality, Diversity, and Inclusion
At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.
We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team -we’re here to support you every step of the way.
Salary Range: We're offering an annual base salary of $140,000 to $150,000 for this role. The exact offer will reflect your experience, skills, and location.
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