Digital Marketing Specialist
At a glance
Mid-level Digital Marketing role at OneDome. Cape Town · full-time.
Pay not stated Digital Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Research search terms, improve pages and blog content, and track rankings, site health, crawl issues, and Core Web Vitals
- Make on-page SEO changes in WordPress and coordinate with developers on schema, redirects, speed, and indexing
- Brief and refine SEO content with the content executive, then update older articles and landing pages
- Publish and maintain WordPress pages, including metadata and plugins, and flag technical problems to IT
- Build HubSpot and Brevo campaigns, support Google Ads and Meta activity, and report on traffic, leads, clicks, and conversions
What you bring
- At least three years working across SEO, digital marketing, and website management
- Practical WordPress ability, including publishing, plugin upkeep, and on-page search improvements
- Experience with HubSpot and familiarity with Brevo or Dynamics, plus working knowledge of SEO platforms such as SEMrush or Ahrefs
- Strong written and spoken English, with the ability to produce clear performance reports
Who this fits
This role suits a hands-on mid-level marketer who can own SEO and website work while supporting CRM and paid campaigns. You’ll work from the Cape Town CBD office on UK-aligned hours: 10am to 7pm in winter and 11am to 8pm in summer. The role reports to the UK Head of Marketing.
From the employer
Job Description: Digital Marketing Specialist
Location: Cape Town CBD, (Office-based)
UK-aligned Working Hours: 10am-7pm (winter) and 11am-8pm (summer)
Reports to: Head of Marketing (UK)
Department: Marketing
Type: Full-time
Role Overview
This role will focus on SEO, content optimisation, and website performance, with responsibility for managing updates in WordPress and coordinating with the internal IT/development team on technical requirements. You will also support CRM/email campaigns and assist with paid media activity.
The right candidate will have at least 3 years’ hands-on experience in SEO, content optimisation, and website management, with strong WordPress skills and the ability to work closely with technical teams.
Key Responsibilities
- SEO
- Conduct keyword research and optimise web pages, blogs, and landing pages.
- Monitor rankings, site health, crawl errors, and Core Web Vitals.
- Implement on-page SEO updates directly in WordPress.
- Work with IT/development on technical SEO (schema, redirects, site speed, indexing).
- Content Optimisation
- Collaborate with the content executive to brief, edit, and optimise content for SEO.
- Refresh older articles and landing pages to improve performance.
- Website Management (WordPress)
- Publish and update content in WordPress with correct formatting, metadata, and tagging.
- Manage plugins, monitor performance issues, and escalate to IT when required.
- CRM & Marketing Automation
- Build and send campaigns in HubSpot and Brevo, integrated with Microsoft Dynamics.
- Manage workflows, lists, and segmentation.
- Paid Media (Support Role)
- Assist with Google Ads and Meta campaigns.
- Optimise landing pages to improve conversion rates.
- Analytics & Reporting
- Track organic traffic, rankings, and content engagement.
- Report on KPIs (traffic, CPL, CTR, conversions) using Google Analytics, HubSpot, and SEO tools.
- Recommend improvements based on data insights.
Skills & Experience
- Minimum 3 years’ experience in SEO, digital marketing, and website management.
- Hands-on WordPress skills (publishing, plugins, on-page SEO).
- Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar).
- Strong knowledge of content optimisation for organic visibility and conversions.
- Familiarity with technical SEO (schema, redirects, site speed, indexing).
- Experience with HubSpot plus exposure to Brevo/Dynamics.
- Analytical mindset with ability to build clear reports.
- Excellent English (written and spoken).
Nice to Have
- Experience working with IT/development teams on technical site enhancements.
- Familiarity with Power BI or other advanced reporting dashboards.
- Industry experience in property, financial services, or fintech.
About OneDome
OneDome is a fast-growing property and fintech group in the UK, bringing together mortgage, protection, conveyancing, and wealth services into a single seamless home-buying and financial journey. With brands including OneDome, CMME, Coreco, Albany Park Finance, and Trussle, we are transforming how people move home and manage their money.
We are building a world-class marketing team to drive growth across B2C and B2B channels, and are now looking for a Digital & SEO Marketing Executive to join our Cape Town office.
What We Offer
- Competitive salary
- Office-based position in London, working closely with our South Africa and UK teams.
- Ownership of SEO, content optimisation, and WordPress management across multiple brands.
- Hands-on experience across leading CRM/marketing automation platforms (HubSpot, Dynamics, Brevo)
- Career progression into SEO Manager, Digital Marketing Manager, or Marketing Ops
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