Direct Marketing Specialist

Working at Omnisend is... kind of boring.

Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do. We trust each other. We’re transparent, give actionable feedback, and honestly listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact. Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results. And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.

What you’ll do @ Omnisend:

• Develop and optimize direct marketing campaigns across email, in-app, and SMS channels.
• Implement customer segmentation strategies to create personalized marketing initiatives for distinct audience groups.
• Develop effective and targeted written content in English for the Product Communication team.
• Stay informed on direct marketing trends, best practices, and compliance regulations.
• Collaborate with the Design team to ensure consistency across all communications.
• Participate in creative brainstorming sessions to generate innovative marketing ideas.
• Support company growth initiatives and contribute to cross-functional projects as needed.

We expect that you'll bring:

• 2+ years experience in direct marketing.
• Excellent written and verbal communication skills in English, with a knack for selling ideas through creative and innovative storytelling – writing samples are required.
• Experience in marketing automation tools and CRM platforms.
• Understanding of data-driven marketing, customer segmentation, and personalization strategies.

What we offer in return:

• Gross salary starting point from 3000 EUR/month based on experience.

• Quarterly salary reviews.

• An unlimited learning budget for self-improvement complying with the best interest of Omnisend.

• Working methods and best practices inspired by the best tech companies in Silicon Valley.

• Over 80% senior colleagues in Product - and over half company-wide - to accelerate your growth.

• Flexible working hours.

• Hybrid work (in Vilnius, Kaunas, Charleston): three days a week in the office with your team, two from home. Fully remote if you’re based elsewhere.

• Possibility to work from anywhere in the world.

• Private health insurance.

• Unlimited access to psychotherapy.

• Workstation budget.

• Personalized work anniversary gifts (house cleaning, spa treatments, international flights etc.).

• Annual company trip abroad, company gatherings twice a year, team-led teambuildings.

• Additional days off for KASP and Rifleman’s Union members.

• Inclusive family-related time-off policy.

Omnisend is an email and SMS marketing platform built for ecommerce brands. With one-click integration to major ecommerce platforms, intuitive automation, and powerful email templates, we make sophisticated marketing effortless — no learning curve required. Award-winning 24/7/365 customer support? Check. A platform trusted by growing brands and seasoned pros alike? Absolutely. The idea that “great marketing needs to be expensive”? Our 150,000+ customers prove that wrong every day.