Sr Associate - Paid Search and Social

Omnicom Media ipgmediabrands.com Open · verified Aug 21, 2026

Pune Senior Paid Search / PPC

Senior Paid Search / PPC role at Omnicom Media. Pune.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build, maintain, and optimize search and social campaigns across core biddable platforms
Create keywords and ad copy, size audiences, and manage trafficking, billing, reporting, and quality checks
Use segmented data, attribution models, and funnel analysis to shape campaign recommendations
Discuss client needs and campaign direction, then deliver weekly and post-campaign insights
Track competitors, market changes, dashboards, and task issues while meeting process and SLA requirements

What you bring

A graduate qualification plus at least three years of relevant experience
Practical experience with Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, and Amazon
Working knowledge of attribution, marketing funnels, trafficking, ad servers, and a bidding platform such as Marin, Kenshoo, or DoubleClick
Strong writing, numerical, communication, organization, and multitasking skills, including Excel and PowerPoint
Knowledge of HTML, Flash, or JavaScript is an added advantage for experienced candidates

Who this fits

You’ll suit this Pune-based role if you can support international clients, manage several projects under pressure, and contribute as a motivated team player. The work calls for a professional approach, clear client communication, and a willingness to deepen your search, social, marketing, and direct-response knowledge.

From the employer

Business Overview

We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Mediabrands as a Specialist. This role is responsible for and performing many critical functions within the Biddable team for their international clients. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands in the international space.

Responsibilities

Client communication to understand their requirement and discuss campaign strategies
In-depth understanding of conversion attribution modeling and different level of marketing funnels
Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon) and able to perform daily management tasks and optimization.
Competitor & Market Analysis • Be up to date with biddable industry trends and developments.
Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi)
Understanding of at least one bidding platform such as Marin, Kenshoo or DoubleClick
Troubleshooting and quality management of task allocated
Adhere to all the process and SLA and ensure its implementation.
Creating weekly and post-campaign reports with data insights and next steps

Required Skills & Experience

Graduate with atleast 3 years of relevant work experience.
Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
Basic understanding of trafficking and ad server
Excellent writing, math, multi-tasking, organization, and communication skills
Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
Excellent team management skills
Preferably a Google ad and Facebook Blueprint Certified Professional
Well-versed with excel, power-point • Knowledge of HTML, flash and JavaScript would be an asset (only for experienced candidate)
A highly motivated team player with a positive attitude and professional demeanor is essential.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 