growthroles

Social Media Manager

OLIVER Agency oliver.agency Open · verified Oct 6, 2026
London Manager Social Media

At a glance

Manager-level Social Media role at OLIVER Agency. London · no salary stated · we estimate £35,375–£47,500.

Estimated pay

OLIVER Agency has not published a salary for this role. The figure below is our estimate, not theirs.

£35,375 – £47,500
What the middle half of mid-level social media roles in London paid, among postings that did state a salary.
Worked out from 12 postings that stated pay, median £41,750. Last updated Oct 5, 2026.
RoleSocial Media
SeniorityManager
LocationLondon
PostedJun 1, 2026 · 4mo ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Run publishing schedules for TikTok, Instagram and YouTube Shorts, checking each post’s timing, format and channel fit
  • Shape the content calendar with strategy, account and content teams, balancing planned posts, campaigns and reactive moments
  • Tailor captions and formats to each platform, then use engagement, reach, retention and click-through data to guide improvements
  • Track audience conversations and trends, flag opportunities, and keep responses timely and consistent with brand tone
  • Coordinate publishing across markets and support project-level spend tracking, purchase orders and invoice processing

What you bring

  • You know TikTok, Instagram and YouTube Shorts well, including how platform algorithms, audience habits and content practices affect publishing
  • You have managed frequent publishing across platforms and markets, keeping calendars and deadlines on track
  • You can interpret platform performance and turn the findings into useful direction for creative and strategy teams
  • You bring social media, publishing or digital marketing experience, ideally with consumer or FMCG brands
  • You can use relevant generative AI tools and assess their output with sound human judgement

Who this fits

This suits an experienced social media manager who enjoys hands-on, high-volume publishing and close work with creative, strategy, data and client teams. Future roles are based in London, with a hybrid pattern of two to three office days weekly, supporting new FMCG accounts. This is an invitation to register interest ahead of confirmed openings, not an active vacancy.

From the employer

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager

Location: London, United Kingdom

OLIVER is growing. As we expand our global network and bring new accounts into the fold, we're building a pipeline of experienced Social Media Managers ahead of confirmed opportunities in London.

This isn't a live vacancy. It's an invitation to start a conversation — so that when the right role opens, we can move quickly with people we've already connected with.

If you're an experienced Social Media Manager open to hearing what's coming, we'd like to meet you.

WHAT THE ROLES LOOK LIKE

Upcoming opportunities will be based in London on a hybrid working pattern (2–3 days per week in our London offices), embedded within OLIVER's in-house studios working across new FMCG brand accounts.

These are execution-critical roles at the heart of high-volume social studios. You'll own how a brand shows up day-to-day on social — managing publishing calendars, optimising content for platform performance, and feeding insight back into the team to drive continuous improvement.

The role bridges strategy (what the brand should do), content (what gets created), and data (what's working). Success looks like content that lands correctly every time, performance that improves week on week, and a team that has clear, actionable insight to work with.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

WHAT YOU'LL DO

Publishing and Platform Management

  • Own scheduling and publishing across TikTok, Instagram, and YouTube Shorts
  • Ensure all content is posted on time, correctly formatted per platform, and aligned with channel strategy
  • Manage platform calendars across always-on content and campaign activity

Platform Optimisation

  • Adapt content for each platform — adjusting captions, formats, and structure to apply platform-specific best practices
  • Ensure every asset is fit for feed behaviour and optimised for engagement before it goes live

Content Planning and Calendar Management

  • Maintain and manage the content calendar in close collaboration with Strategists, Account Managers, and Content teams
  • Ensure a balanced mix of planned content, campaign activity, and reactive opportunities across the calendar at all times

Community and Engagement Oversight

  • Monitor social activity and flag key trends, audience conversations, and engagement opportunities
  • Ensure responses are timely and interactions are aligned with brand tone

Performance Tracking and Optimisation

  • Track content performance across platforms — engagement, reach, retention, click-through
  • Provide clear, actionable feedback to Content Creators, Strategists, and the Social Creator Lead
  • Identify what to scale, what to optimise, and what to stop — and communicate findings clearly

Multi-Market Coordination

  • Support publishing and optimisation across markets, ensuring local adaptations are correctly implemented and market-specific best practices are applied

Cross-Team Collaboration

  • Work closely with Social Strategists, Content Creators, Designers, Data Analysts, and Account Managers to keep what is planned, produced, and published in alignment
  • Maintain clear communication on timelines, asset readiness, and platform requirements

Process and Workflow Management

  • Support and maintain publishing workflows, approval processes, and platform guidelines
  • Identify inefficiencies and propose practical improvements that increase speed, accuracy, and reduce rework

Budget and Financial Administration

  • Track and report on content production spend at a project level
  • Raise purchase orders and support invoice processing alongside the production team, escalating discrepancies promptly

WHAT YOU BRING

  • Strong, practical knowledge of TikTok, Instagram, and YouTube Shorts — including platform algorithms, content best practices, and audience behaviour
  • Experience managing high-volume publishing across multiple platforms and markets
  • Demonstrated ability to manage content calendars across multiple workstreams and deliver consistently to deadlines
  • Sharp attention to detail across accuracy, formatting, and timing — in environments where getting it right every time matters
  • Comfortable reading and applying performance metrics and platform insights to improve content outcomes
  • Able to translate data into clear, actionable feedback for creative and strategy teams
  • Strong coordination skills with experience working across creative, strategy, data, and client teams
  • Clear, confident communicator in fast-moving, high-volume environments
  • Background in social media management, content publishing, or digital marketing — ideally across consumer or FMCG brands
  • Experience in agency, in-house, or embedded studio environments where always-on delivery is the norm
  • Experience supporting project-level budget tracking and financial administration, including purchase orders and invoice processing

Gen AI & Agentic Thinking

  • Proficiency with Gen AI tools relevant to social media management — including tools that support publishing workflows, caption and copy generation, content variation, and performance analysis
  • Experience building personal AI-assisted workflows to improve efficiency and reduce manual workload
  • Agentic approach to platform and delivery challenges: able to identify patterns, break down problems, and find efficient solutions independently
  • Ability to critically evaluate AI-generated outputs and apply sound human judgement before publishing or acting on them

Nice to have

  • Experience in multi-market or embedded studio environments
  • Familiarity with social scheduling tools and community management workflows
  • Experience coordinating influencer or creator-led campaigns

Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.

If you're excited about these opportunities but don't meet every requirement, we encourage you to register your interest anyway


Req ID: 17744

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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