growthroles

Customer First GEO Content Specialist

Okta Open · verified Aug 2, 2026
Toronto Mid-level Content Creation

Mid-level Content Creation role at Okta. Toronto · CA$73,000–CA$100,100 base.

SalaryStated by Okta
CA$73,000 – CA$100,100
Base salary for this role, in CAD per year, as published in the posting.
This role, from OktaOur estimate for the market: CA$91,000–CA$142,000
Below the market median of CA$99,000 for mid-level content creation roles in Toronto.
Worked out from 6 postings that stated pay, median CA$99,000. Last updated Mar 10, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Structure and optimize content so LLMs can retrieve and parse it
  • Build machine-parsable content blocks using schema.org and JSON-LD
  • Review GEO prompt data and analyze competitors to spot content opportunities
  • Track SEO and GEO metrics for Customer First subdomains and advise stakeholders
  • Collaborate with Customer First teams to get optimized content published

What you bring

  • 2+ years in SEO and content strategy focused on content optimization or development
  • Understanding of how content ranks in LLMs and modern search, beyond keyword SEO
  • Working knowledge of platforms like STAT, SEMRush, Looker Studio, Google Analytics, Screaming Frog, Profound
  • Experience with HTML, Salesforce Experience Builder, or similar enterprise systems
  • Data analysis skills for content performance tracking and clear communication

Who this fits

This suits a self-starter comfortable with generative engine optimization concepts like RAG, embeddings, and citations rather than traditional keyword SEO. It is a mid-level individual contributor role based in Toronto, with an in-person onboarding experience. Background in post-sales, IAM, B2B SaaS, or cybersecurity is a plus but not required. Base salary is 73,000 to 100,100 CAD, plus equity where applicable, bonus, and benefits.

From the employer

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs).

Core Responsibilities & Execution:

  • Content Optimization:
    • Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
    • Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
    • Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards.
    • Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business.

  • GEO Knowledge & Application:
    • Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
    • Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
    • Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.

  • Data & Workflow:
    • Utilize a data-driven approach to execute content tasks and identify content performance trends.
    • Collaborate with Customer First teams to ensure optimized content is published effectively.
    • Manage assigned content tasks effectively, meeting deadlines and quality standards.
    • Leverage AI in content analysis, editing and production workstreams to improve efficiency and output.
    • Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization.


Qualifications:

  • 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
  • Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization).
  • Familiarity with current GEO concepts and the role of LLMs in search.
  • Working knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, Profound, and similar platforms.
  • Proficiency in data analysis and insights gathering for content output and performance tracking.
  • Strong communication skills, with the ability to articulate content requirements and results clearly.
  • Experience using HTML, Salesforce Experience Builder,  or similar enterprise-level systems.
  • Background in the post-Sales roles and Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required.



P25423

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between:$73,000—$100,100 CAD

The Okta Experience

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.