Senior Brand Manager

Novartis Open · verified Sep 10, 2026

Hong Kong Full-time Senior Brand Marketing

Senior Brand Marketing role at Novartis. Hong Kong · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set product strategy with local leadership and global marketing, then put the supporting plans into action
Prepare materials for Integrated Brand Teams and Launch Teams while tracking tactical plan results
Lead compliant promotional work, manage brand spending, and assess marketing mix effectiveness
Use customer interactions and performance data to spot market opportunities and adjust activity
Coordinate with Marketing and Medical teams on centres, KOLs, OLs, HCP communications, and safety reporting

What you bring

Cross-functional collaboration and stakeholder management skills across Marketing, Medical, Regulatory, and related teams
Capability in product marketing, digital marketing, commercial excellence, and operational execution
Ability to follow regulatory, ethical, health, safety, environmental, and internal conduct requirements
Readiness to report complaints, adverse events, and special cases within the required timeframe

Who this fits

You’ll suit work that combines brand strategy, field insights, promotional execution, budget oversight, and close collaboration with Marketing and Medical teams. The role also requires careful handling of regulatory communications, safety information, and compliance standards. It is a full-time position listed in Hong Kong, with an assigned territory and healthcare-professional interactions.

From the employer

Job Description Summary

-Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Job Description

Major Accountabilities:

Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions.
Executes central marketing activities as well as regional initiated marketing activities.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals (HCPs), ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
Distribution of marketing samples (where applicable)
Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.

Key Performance Indicators:

Market share & market share growth
Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
Ensure full compliance to all regulatory requirements

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management