Brand Manager | Hematology
At a glance
Mid-level Brand Marketing role at Novartis. Warsaw · full-time · PLN 174,500–PLN 324,100 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape the hematology brand plan locally from global priorities, then carry those initiatives into market
- Build omnichannel campaigns that improve customer engagement and strengthen brand results
- Use market trends, customer feedback, and performance data to guide strategic choices
- Work with Sales, Medical, and Value & Access teams on brand goals, forecasts, demand, and budgets
- Create customer segments and tailored messages while keeping activities within company and industry rules
What you bring
- A university degree in life sciences, marketing, business, or a related discipline
- Professional experience in pharmaceutical brand management, product marketing, or a comparable commercial role
- A track record with data-led brand strategies, campaigns, forecasting, and budget ownership
- Experience engaging healthcare professionals and patients through communications and cross-functional matrix work
- Strong English, presentation, analytical, strategic thinking, and stakeholder-influencing skills
Who this fits
You’ll suit a strategic pharmaceutical marketer who can turn insights into local brand action and work across Sales, Medical, and Value & Access. The role is based in Warsaw, Poland, and requires you to already have access there because relocation support is unavailable. It is a fixed-term replacement assignment.
From the employer
Salary Range:
zł174,500.00 - zł324,100.00
Job Description Summary
Umowa na zastępstwo
Location: Warsaw, Poland
Relocation Support: This role is based in Warsaw, Poland. Novartis is unable to offer relocation support: please only apply if accessible.
Imagine using your expertise to bring innovative hematology therapies to patients who need them most. As a Brand Manager | Hematology at Novartis, you will play a pivotal role in shaping brand strategy, driving impactful launches and campaigns, and advancing patient outcomes through innovative and data-driven approaches. Working closely with cross-functional teams, you will transform insights into action, create meaningful customer and patient engagement, and help accelerate access to breakthrough treatments. This is an exciting opportunity for a strategic and collaborative marketer who is passionate about making a real difference in patients' lives while contributing to the continued success of a purpose-driven organization.
Job Description
Key Responsibilities
Own and execute the hematology brand strategy, adapting global priorities into impactful local initiatives.
Design and deliver omnichannel campaigns that enhance customer engagement and brand performance.
Analyze market trends, customer insights, and performance data to optimize strategic decisions.
Collaborate closely with Sales, Medical, and Value & Access teams to achieve brand objectives.
Drive accurate forecasting, demand planning, and effective budget management.
Develop customer segmentation strategies and tailored messaging to maximize commercial impact.
Ensure all brand activities comply with Novartis policies and applicable industry regulations.
Essential Requirements
University degree in life sciences, marketing, business, or a related field.
Proven experience in pharmaceutical brand management, product marketing, or related commercial roles.
Strong understanding of healthcare systems, customer needs, and pharmaceutical market dynamics.
Demonstrated success in developing and executing data-driven brand strategies and campaigns.
Experience working effectively in cross-functional, matrix organizations with diverse stakeholders.
Strong analytical, strategic thinking, forecasting, and budget management capabilities.
Experience creating communications and engagement initiatives for both healthcare professionals and patients.
Excellent English communication skills, with the ability to influence and collaborate across functions.
Outstanding presentation skills and confidence delivering impactful messages to varied audiences.
Desirable Requirements
Experience working within an innovative pharmaceutical company environment.
Experience supporting or managing drug reimbursement and treatment access programs.
Experience in rare diseases; experience in hematology and/or oncology is highly valued.
Experience managing and growing originator or branded medicines rather than generic products.
Knowledge of launch excellence principles and experience supporting product launches.
Rewards
At Novartis, we’re committed to reimagining medicine together - and rewarding the people who make it happen.
Expected Annual Base Salary Range for role:
Poland: PLN 174,500 – 324,100
The salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.
The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs. In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.
You will be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.
Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.
Read our brochure to learn more about our global total rewards offering: https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf
Note: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable. A full overview of your compensation package, including any relevant collective bargaining agreement details applicable to your role based on your employment location and Novartis employer entity, will be communicated separately to you during the application process.
Commitment to Diversity and Inclusion / EEO paragraph: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Skills Desired
Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder ManagementNot this one either?
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